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Sensio delivers live 3D broadcasting technology to 50 more US theaters
Sensio already partnered with JVC in the consumer 3D projection realm, and now it's looking to bring live 3D broadcasting capabilities to 50 more cinemas in the United States. The 3D cinema decoding technology will be used by Cinedigm Digital Cinema -- the same folks responsible for bringing the BCS National Championship to a slew of theaters in 3D. We're actually quite curious to see how all of this pans out; will 3D fanatics (like this guy above, obviously) rush out to view every big sporting event on the silver screen, or will HD feeds on their own big screen be good enough?
Credit crisis hindering 3D expansion in theaters?
We're as tired of the doom and gloom economy talk as you are, but we just couldn't pass this one up. A new report from Bloomberg News has it that the current credit crunch (how's that for a buzzword?) is putting a damper on 3D cinema expansion. Which is quite funny, given the small flood of expansion reports that we've seen of late. Citing Cinedigm Digital Cinema in particular, it notes that plans to convert some 1,500 cinemas to 3D-capable venues have been replaced with plans that include 100 to 200. The lack of available 3D theater options could seriously hinder studios' ability to cash in and make back their own 3D investment; after all, who's really going to drive an hour of their way for a 3D version of a film showing just down the street? In reality, we don't expect this situation to be the rule going forward, but it'll certainly be interesting to see how studios feel about their 3D investments around this time next year.[Image courtesy of U2]
