4kCinema
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Toy Story 3 in 4K 3D: does higher-res equal higher enjoyment?
We'll be straight with you, the Engadget staff is somewhat ambivalent about 3D: some of us believe it to be a gimmick, while others see it as a legitimate advance in film technology that takes our movie enjoyment up to its next logical station. What you won't find us disagreeing on, however, is that everything looks better when it's taken to a 4K resolution. Sony has been busy rolling out its new 4K projectors across the US and Europe, and invited us yesterday to see Toy Story 3 in some ultra-advanced 4K 3D. Because of it having four times the resolution of the more conventional 2K stuff -- which Avatar, the big 3D (and 4D) flagship, was delivered in -- Sony's projector is able to deliver both the left- and right-eye frame on the screen at the same time, rather than having to alternate them in hummingbird fashion. That should ideally provide a more pleasurable overall experience for the viewer and ultimately pay off for the company in more people ponying up more cash for the extra goodness. So, we moseyed along to an Apollo Cinema in central London -- the chain has already installed Sony's hero 4K projectors in 11 of its venues -- and all you'll need to do is click past the break to see what we thought.
New Orleans' Prytania rises up to 3D
Outside of the frozen food section at the supermarket, nothing beats the summer heat quite like a cool (or downright cold) movie theater, and the recently Sony/RealD 4k-equipped Prytania theater in New Orleans just added 3D capabilities to entice viewers some more. No surprise -- Disney's summer blockbuster, Up, was the first talkie to make the leap off the silver screen at the newly outfitted venue, and we suspect that The Prytania -- the only theater in N'awlins to have Up in 3D -- raked in a healthy crowd for its investment. We love to see storied theaters keep up with the times, and this almost 95-year old movie house is no exception.[Thanks, gamedude360!]
New Orleans, Louisiana's Prytania Theatre goes 4K
Not even three full years since getting itself back in business, The Prytania Theatre in New Orleans, Louisiana has apparently embraced the wonderful technology that is 4K. Still the only single screen cinema in the entire state, this landmark venue now has Sony 4K badges on its otherwise bare website, signifying that it is now ready to treat patrons to a high-resolution movie-going experience. 4K theaters are still relatively rare even in America, so we'd probably hop on down and see whatever's playing should you find yourself in N'awlins. Speaking of -- has anyone dropped in since the upgrade?[Image courtesy of DayLife, thanks gamedude360]
