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Hollywood again considers $30 early movie rentals
Slowly, movie studios are putting the pieces in place for reducing the time between a film's theatrical run and when you can watch it at home. The latest step toward this is news that Warner Bros. would be cool with people watching its movies as soon as 17 days after theatrical debut, according to Variety. That privilege would come with a $50 price tag -- the same price Napster founder Sean Parker proposed over a year ago for his Screening Room service.
Theater owners ready to fight over $30, 60-day window VOD movies
While we're not exactly in a hurry to spend $30 each on 60-day delayed movie rentals, theater owners are quite upset by the whole premium video-on-demand plan apparently being pushed by Warner, Sony, Fox and Universal. The most active objector so far appears to be AMC Theaters, which announced yesterday (press release after the break) it would notify studios that it plans to "adapt its economic model" regarding movies bound for p-VOD. What it wants is likely a bigger slice of the revenue and also a heads up on which movies will be getting the earlier releases. Rival theater chains Regal and Cinemark have already expressed plans to cut promotion and screens for movies headed to p-VOD, but without any official announcement it's still not clear which movies those will be. Of course, cutting down promo and screens cuts into the theater's own revenue, so we'll wait to see who blinks first. (Hint: it won't be us -- we wouldn't pay $30 to watch The Adjustment Bureau on Mars, much less in our own living rooms on DirecTV, Vudu or Comcast.)
