AMPcast
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Pandora will let bands insert voice messages into your music stream
Social media has increasingly broken down the walls between musicians and their fans, allowing bands to have more direct conversations with the people listening to their music. The "artist marketing platform" (AMP) that Pandora launched a few years ago was meant to be part of that move, helping to enable that connection between musicians and fans. In an effort to foster that connection, Pandora is launching AMPcast, a new feature in Pandora's existing artist management app that lets musicians record messages to fans on-the-go and insert them right into a user's audio stream.
