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Apple’s MacBook eGPU is a step toward winning back creative pros
Even though Apple makes a lot more money on iPhones and iPads, Macs are still crucial to its bottom line. For years, they were widely loved by creative folks and influencers because they were simpler and more powerful than Windows PCs. Now, content creation pros and designers are falling out of love with Apple. Many see the MacBook Pro's Touch Bar as a consumer gimmick, and worse, Apple's top-end laptops have failed to keep pace technologically with powerful, well-designed PCs from Microsoft, Dell and others.
