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Inside Nike's DIY studio for Snapchat selfie Lenses
Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 300,000 Lenses created by independent users, and those have been viewed over 35 billion times. Still, Snapchat wants Lens Studio to get even bigger, and what better way to help it do that than by teaming up with one of the biggest brands in the world: Nike. At NBA All-Star Weekend 2019 in Charlotte, North Carolina, Nike and Snapchat built a do-it-yourself studio for people to create AR Lenses on the fly.
The drop
When Nike launched its Air Jordan XI "Concord," in 2011, there were incidents of violence reported at several shopping malls in the US. Back then, most shoe stores sold pairs on a first-come, first-served basis, which led to physical fights between people who were trying to line up outside their local shop. A lot has changed. Over the past few years, sportswear giants like Nike and Adidas have turned to technology to make sneaker shopping safer, particularly for highly coveted models. And there's no better example of this digital-first strategy than the drop of the long-awaited 2018 edition of the Concord XIs, which re-released on December 8th without any chaos, thanks in large part to mobile apps like Nike's SNKRS.
Nike uses AR to tease its biggest Jordan launch of the year
If it wasn't already clear that Nike sees augmented reality as a big deal for footwear, it is now. The company is using AR inside its SNKRS app to offer a peek at its biggest shoe release of the year, the Air Jordan 11 Concord, days before you can buy it on December 8th. The immersive feature is no longer there just to help in "the hunt" or serve as an "unlock trigger," a spokesperson tells Engadget. Rather, it's there to "enhance the shopping experience" in your feed.
How Instagram became the perfect platform for streetwear resellers
Instagram isn't just about pictures of food. Search certain hashtags -- #yeezysforsale, for example -- and you'll find countless images of the most in-demand streetwear. Behind those photos are resellers who have turned the social network into a platform for buying, selling and trading items. This is where those coveted Yeezy sneakers end up for resale, often in the thousands of dollars. The same goes for limited-edition Air Jordans or clothing from Supreme, a New York City-based brand that's taking a particular section of the fashion world by storm.
Nike and Adidas turn to tech to make sneaker shopping safer
I recently bought an online shopping cart from a 16-year-old on Twitter. And when I say "an online shopping cart," I mean it: In exchange for $140, I received a login code to Nike's site that guaranteed me a pair of highly coveted sneakers, the "Chicago" Air Jordan 1s. That code was won through a Twitter-based raffle, a system Nike has started testing for limited edition releases; I had entered myself, but wasn't lucky enough to have my name drawn. Instead, while sadly browsing the social network to see how many people were chosen, I came across a young kid from New Mexico who had been picked and wasn't interested in purchasing the shoes. I reached out to him; we followed each other on Twitter; and, after vetting my character over direct messages to make sure I wasn't a scammer, he agreed to sell his "ticket" to me. It was bizarre, considering I still had to pay the $160-plus-tax retail price for the footwear. But, nowadays, it's the kind of thing you have to do to get Jordans. My other option was to find them on eBay or Amazon and shell out $400 to $500 -- more than twice as much as the original MSRP.
Nothing says you're a Sony fanboy like a pair of PS4-themed Air Jordans
There's nothing like a set of fresh kicks to add the finishing touch to your get-up, but then there's the problem of tracking down the perfect pair. We know that's exactly why you haven't been cracking out your PS4-themed outfits recently, but luckily there's now a shoe for that™. Custom kick designer Jonny Barry from FreakerSNEAKS has seen this gaping hole in the market, and intends to fill it with the "JRDN X PS4," a remix of the Air Jordan 4 that takes inspiration from Sony's latest console. They're actually one of his less-extensive mods, with the PS4/PlayStation logos replacing the normal dunking graphics on the back of the sneakers, and an image of the mischievous robots from Playroom on the tongue. What's more, there's a (completely non-functional) HDMI port built into the sole, and a Jordan-branded cable for plugging them into, well, each other. As Barry tells DualShockers, he intends to produce a limited run of ten pairs, and sell them at around $950 each. Finally there's something that just works with that PS4 jumpsuit you've been dying to bust out, and what a bargain at more than double the price of the actual console!
NBA Street-branded Air Jordans
EA and Nike have teamed up to do the limited-edition Air Jordan thing. 100 pairs of these decidedly un-street, Street-branded kicks will be manufactured -- 60 pairs apparently set aside for an online contest next week.Part of the Jordan "B'Loyal" line, the shoes were designed by EA in black nubuck leather with blue stitching. Note the speckled mid-sole accent. Ooohhh... Awww...%Gallery-1604%
