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Roku's IPO pushes its value to over $2 billion
When Roku announced it was chasing an IPO, its sights were to raise $100 million. The end result is more than double that, according to Bloomberg. As of press time, investors had bought some $219 million in stock and the company has been valued at $2.1 billion. What's the streaming outfit planning to do with all that cash? Probably wrangle together more ad-supported programming.
Roku has sold over 10 million players, but is that enough?
Tonight Roku is announcing that over 10 million of its tiny media streamers have sold, dating back to when they were first introduced in 2008. That's good news, and shows sales are continuing to pick up after it crossed 5 million just last spring and eight million at the beginning of the year. Just as ever, the company has a solid product that we like at a reasonable price, and a library of smart TV apps that's second to none. The only bad news? The competition is getting stronger too. Sales of the Apple TV have exploded along with the iPad and it was up to 20 million at last count, while Google is readying another Android TV attack and Amazon is pushing its own Fire TV media box. In response, Roku is expanding by putting its software directly into Smart TVs and using its partnership with Sky TV in the UK to get cheaper hardware on the shelves. Roku's infographic (here) cites stats suggesting customers like it better, and use it more, than the competition, and claims it has more than 1,000 more channels than options like the Chromecast.
Roku passes 5 million players sold in the US, shows off with a few more stats
Five years after the original Roku launched and just weeks after the release of the Roku 3, the company has announced lifetime US sales of 5 million units. The proclamation comes attached to a detailed infographic (linked below) that breaks down its last five years of progress, plus stats like where it's most popular (Lexington, KY) and the most minutes streamed by one player in one week (10,080.) That's quite a marathon session -- Lost plus House of Cards doesn't even get you halfway -- but its stats claim 25 percent of players stream more than 35 hours of audio and video per week. The last time we checked in on Roku sales, it was chasing the million unit mark alongside Apple's hobby. The Apple TV has since risen to 5 million sold in the last fiscal year, buoyed by the AirPlay feature that makes it an attractive accessory for the company's other devices. To Roku's favor, it claims 43 percent of owners say it's their preferred source of video for their TV. It's come a long way from its start as a Netflix Player with more than 750 channels available including Time Warner Cable and HBO Go, which makes CEO Anthony Wood's claim that the "future of TV is streaming" look closer than ever.
Netflix hire reveals "Internet TV" division: downloads coming to living room
We're still not so sure how this newfangled "internets" thing is going to work out, but Netflix seems enamored with the technology, and has set up a whole Internet TV division to push movies and TV shows over that series of tubes. Today Netflix appointed ReplayTV founder Anthony Wood to the VP position of the group, whose "invented the DVR, founded Roku" and "good written and verbal communication" resume items make him a natural choice for freeing those media downloads from PC shackles to make the trek into the living room and onto your television. "The company has taken the first step -- and an innovative one -- in offering online video to its members," said Mr. Wood, "and I'm here to work with a range of partners to get that video to the television, where consumers watch most of their movies." We knew Netflix had a good bit of this stuff in the works, but it's nice to see 'em come clean and take a proactive stance on this, especially since this war for PC-to-living room supremacy is sure to be a bloody one.[Via Zatz Not Funny]
