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Nike's big push into the blockchain starts with '.Swoosh'
Nike is launching a blockchain platform, '.Swoosh,' where it hopes fans will collect and create virtual goods.
Amazon's AR try-ons can show how shoes look, but not how they fit
Amazon's app now includes a Virtual Try-On for Shoes feature that lets you see how casual shoes would look on your feet.
Wolverine's Master Chief boots are for true Halo fanatics
The company is only making 117 pairs of the $225 footwear.
Samsung's designer jeans only have a pocket for the Galaxy Z Flip 3
Would you buy a pair of jeans designed solely to hold a Galaxy Z Flip 3?
Adidas made Xbox 360 sneakers you can actually buy
Microsoft describes the Xbox 360 Forum Mid as a "love letter to one of the most iconic gaming consoles in gaming history."
Adidas and Microsoft team up for special 20th anniversary Xbox sneakers
You might be able to get your hands on the limited-edition footwear through giveaways.
Puma is releasing official 'Animal Crossing' sneakers and clothing
Puma is releasing an Animal Crossing collab featuring sneakers and apparel.
Zappos' pioneering ex-CEO Tony Hsieh dies at 46
Zappos' former CEO Tony Hsieh, who helped transform online shopping, has died at the age of 46.
Nike's new 'League of Legends' range includes special Jordans
Nike is back with a new line of apparel celebrating professional League of Legends. The range includes four new jerseys that will be worn by the teams representing China at the World Championship later this month: Top Esports, JD Gaming, Suning and LGD. Nike took a similar approach last year, giving eventual World Champion FunPlus Phoenix, Royal Never Give Up and Invictus Gaming new uniforms to compete in at the 2019 tournament.
Louis Vuitton’s ‘League of Legends’ biker jacket can be yours for $5,650
Louis Vuitton's League of Legends apparel line is here, and as you'd expect, it is expensive. On the lower end, there's a $670 t-shirt with League of Legends champion Qiyana on the front and back. On the other end of the spectrum, you can nab a $5,650 leather biker jacket or a $2,420 hoodie.
Disney cashes in on baby Yoda with crude online merch
It's not surprising that Disney went without merch for The Child (aka baby Yoda) when The Mandalorian premiered, since it would have spoiled one of the streaming show's most adorable surprises. However, the first offerings are... rushed, to put it mildly. The media megacorp has listed its first products themed around the sweet green toddler, and they look like they were produced at a make-your-own-shirt website -- you might have whipped up some yourself with a few minutes in Photoshop.
Nike will no longer sell its shoes and apparel on Amazon
Nike will stop selling its sneakers and clothing on Amazon, ending a pilot program that started in 2017, the company said. The move comes as part of Nike's overhaul of its marketing and retail strategy and the hiring of former eBay executive John Donahoe as its next CEO. "As part of Nike's focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail," Nike said in a statement to Bloomberg.
GOAT expands into apparel and accessories
The online sneaker marketplace GOAT is expanding into apparel and accessories. Today, it announced that it's adding "contemporary and luxury brands," including Acne Studios, Maison Margiela, Off-White, Stussy, Gucci and Saint Laurent.
The North Face’s high-tech Futurelight jackets are finally here
It uses a proprietary nanospinning technology that lets air move through fabric easily and according to the company offers more venting than ever before.
Take a look at Nike's first esports jerseys
At last, Nike has revealed its first professional jerseys for the LPL (League of Legends Pro League) in China. The shirts were unveiled on the last day of the LPL Summer Gauntlet, a post-season competition that decides which team will take China's third and final spot at the World Championship next month. FunPlus Phoenix (FPX), Royal Never Give Up (RNG) and reigning champion Invictus Gaming (IG) will wear their uniforms first while competing for the world title in Paris. All 16 LPL teams will then wear their jerseys from the start of the Spring Split next year.
Amazon's next foray into fashion is a personal shopping service
Amazon's adventures in fashion haven't usually set the world on fire, but it might have a more appealing option: have someone else pick your apparel choices. It just launched a Personal Shopper by Prime Wardrobe service that, for $5 per month on top of Prime, has a stylist choose clothes based on your tastes. You start with a survey that helps set your preferences and measurements (a tight fit, a retro look and a long torso, for example), and then stay in touch with the stylist through the Amazon app to fine-tune the selection. You get as many as eight of those hand-picked items in a monthly box (you can preview the contents) and pay only for what you keep beyond the one-week try-on period.
NBA smart jersey switches your player allegiances on the fly
Sports jerseys are big commitments for fans -- you're betting that your favorite player won't switch teams, take a nose dive or otherwise prove embarrassing. In the future, though, you might just have to pull out your phone to change allegiances. NBA Commissioner Adam Silver has demonstrated a smart, jersey that would switch the player name and number in a matter of seconds. If you're disappointed in a star forward or just want to root for a different team while they're in town, you could give yourself a 'new' jersey by launching a phone app.
Overwatch League lands major merchandise deal with Fanatics
Blizzard's Overwatch League is teaming up with Fanatics for a multi-year merchandise deal that should pull eSports apparel a little closer to the mainstream. It marks the first eSports partnership for Fanatics, which handles merch and e-commerce stores for major leagues such as the NBA and NFL.
District app helps you shop thousands of fashion brands
It's no secret that the fashion industry dislikes Amazon, but it might have a relatively simple solution: put many of its brands in one place. Checkout network ShopRunner has launched District, a mobile shopping app that lets you buy from "thousands" of apparel and beauty brands (including Bergdorf Goodman, Cole Hann, Kate Spade and Neiman Marcus) using one cart, with free two-day shipping across the board. If you want to complete an ensemble from multiple labels, you don't have to complete sales one at a time.
Vans' NASA collection is built for sneakerheads and space nerds
Vans is continuing its run of iconic collections with the release of a NASA "Space Voyager" line that spans sneakers, clothing, and accessories. Inspired by the textures and features of the space agency's original gear, the items include two variations of Vans' popular Sk8-Hi shoes with detachable velcro patches emblazoned with the Voyager 1 and 2 and Apollo 11 logos respectively.
