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Apple publishes job posting for "Cloud Systems Software Engineer"
A job posted by Apple last week suggests the company plans to expand its portfolio of "cloud-based" products and services, AppleInsider reports. According to the job description, the "Cloud Systems Software Engineer" will join a "small team" to "explore the far reaches of the possible," build "the future of cloud services at Apple," and form the foundation for the company's "exciting new products and services." The job listing reveals nothing about Apple's specific plans for future web applications or services. The ideal candidate will likely be deeply involved with building internal systems for sharing data across Apple's family of cloud products. By asking for applicants that can collaborate with cross-functional engineering teams and have experience constructing highly scalable software powered by a variety of data management systems, it looks like the Cupertino-based company wishes to add muscle to the core APIs that power its online products and services. Apple currently offers a suite of web products and services called MobileMe for US$99 per year. Many, including The Wall Street Journal, speculate the company plans to dramatically enhance these services later this year. There's also the beta iWork.com, which has been in beta since 2009. [via AppleInsider]
Apple job listing hints at official App Store advertising
A little over a month ago, Steve Jobs blasted Google at an Apple Town Hall meeting for entering Apple's territory. "We did not enter the search business. They entered the phone business," Jobs told employees. "Make no mistake: they want to kill the iPhone. We won't let them [...] This 'don't be evil' mantra? It's bullshit." Notice Jobs didn't say, "We didn't enter the ad business." A recent Apple job listing for a Senior Interactive Web Developer pretty much confirms that Apple is entering the mobile advertising business head on. The listing begins "Apple advertising is an opportunity to redefine the advertising on mobile devices. It's an exciting environment and a fast-paced development organization. We're looking for an experienced interactive developer." The successful applicant will be responsible for developing the front end web UI development of compelling, interactive digital advertising experiences. The posting hints that Apple wants to make it as easy as possible for developers to monetize their apps. As AppleInsider points out, Apple wants to make it as trivial for developers to add advertisement placements to their applications as it currently is to add buttons or interface controls. With the iPhone and Android totaling 75% of U.S. smartphone web traffic as of last November, it's no surprise Apple wants to enter the ad business on their device that is responsible for 51% of the market. Last November, Google bought Admob, the largest mobile ad company in the world, for $750 million. Shortly thereafter rumors emerged that Apple had been in talks with Admob before Google's deal. Less than two months later, Apple acquired Admob competitor Quattro Wireless in a deal valued at $275 million. It looks like Apple is as serious about the mobile ad business as Google is about the smartphone business.
Apple seeking a Finder software engineer
Are you a developer who has a beef with Apple's Finder? Well here's your chance to put your money where your mouth is. Apple is currently seeking a software engineer to help with the development with the "...next generation versions" of the Finder. A part of the job description requires the winning candidate to "...develop Finder into the best file browser on the planet." No pressure or anything.If you're interested, you may apply here. Good luck.[Via Daring Fireball]
