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Apple places product displays outside future Berlin Apple Store
German site Apfelpage reports that Apple has installed new display cabinets outside of its new, yet-to-be-opened Berlin store. The displays currently promote the iPhone 5, with mock, over-sized iPhones not uncommon to other Apple retail stores. It's understood that the move will attract customers to the store as there is not much else besides two small Apple logos mounted on the store front to attract potential customers. However, Apple Stores, particularly road side ones, are well known for having minimalist, sometimes understated fronts. Both the Regent Street and Covent Garden Apples stores in London come to mind. As reported last week on TUAW, the new store, located in an historic building on the Kurfürstendamm, will open on May 3, 2013. It is the 11th Apple Store to open in Germany. [Via MacNN]
Apple just arrived at Grand Central Terminal, we hop aboard (video)
For many New Yorkers, Grand Central Station Terminal is where you go to escape the island -- not to leisurely browse aisles of iPhone accessories, or pop in for a Genius Bar appointment. But apparently Apple has a slightly different vision for the city's transportation hub, opening its fifth NYC store along the main hall's 23,000 square foot east balcony. We dropped by for the grand opening this morning, which came complete with the standard Apple Store t-shirt giveaway and what seemed like hundreds of red shirt-clad retail employees. As NYC's gateway to Connecticut, Grand Central is typically incredibly crowded during rush hour, but the enormous sunlight-filled main hall was packed to the brim today with spectators -- eager customers queued up in a hallway out of view, beginning early this morning. The store itself is huge, occupying the entire east balcony and several side rooms, with a large genius bar, training area and accessory alcove at either side. Eager to pop in for a visit? Thumb through the gallery below to step inside, and jump past the break to experience the cacophonous chaos at Grand Central.%Gallery-141464%
