April3rd
Latest
Leaked image says iPad lands at Best Buy... on launch day
We'd heard buzzing for some time now around the internet that Apple planned to sell its iPad in more than just its own stores, and usually the name Best Buy was mentioned in the same breath... but now we've got some photographic evidence. The above shot comes from what looks to be an internal memo from the big box retailer, not only stating that the stores will be getting the iPad, but that they'll be getting the iPad on launch day. Now, there's no way for us to confirm that is 100 percent the real deal, but we speculated this could be coming back in mid-February, and there's lots of corroborating evidence to suggest this is no joke (such as COO Tim Cook explicitly mentioning the device would be sold at Best Buy) -- we just didn't expect to see it day one. We're digging for more info on this story, so stay tuned. Update: Best Buy's iPad playbook is certainly looking legit at this point. Our tipster sent us another two screenshots (they're after the break) showing off BB's new retail display which includes the iPad. Interestingly, they also tell us that the iPads are set to be delivered to stores on the night of April 2nd, and that quantities will be limited to about five of each model on launch. TUAW has also just published more of the playbook if you want to head over there and check it out.
WSJ: Hundreds of thousands of iPads sold, Apple scrambling for content deals
The Wall Street Journal has written that Apple is scrambling to get everything ready for the iPad's release on April 3rd -- not only has it already "sold hundreds of thousands of the device, [according to] people familiar with the matter," but Apple is also working hard to try and "nail down" several big content deals with television companies, having put their original drive for print media on hold for the moment. Not really news in and of itself, as almost everyone expects content to be a big part of the iPad's revenue, but it is a little surprising to hear that Apple is still fighting to get deals done. The WSJ says that some content owners feel that the iPad is a threat to their current revenue streams -- the same old story that we've always heard about iTunes content delivery. Of course, none of this comes directly from Apple, but they obviously wouldn't confirm if they didn't have all of the deals they wanted squared away before the device's release. The shift from print to multimedia may have something to do with it -- the iPad was originally introduced, along with iBooks, as a reader device, with the additional bonus of being able to play movies. But now that the ad has been premiered on the Oscars and a little more buzz has grown up around the multimedia possibilities, Apple may be more pressured to deliver on release day. We'll have to see -- I doubt that all of those iPad preorders will want to return their device if they can't watch all of their favorite shows on it, but obviously Apple wants to have the biggest library they can at launch.
