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Two LIN TV stations to trial Backchannelmedia's TV-to-Internet ad platform
While LIN TV and Time Warner Cable remain embroiled in all sorts of disagreements, two of the company's stations in the Hartford-New Haven, Connecticut area are gearing up to trial Backchannelmedia's TV-to-Internet click through technology. If you'll recall, we first heard of this worrisome interactive advertising platform back in May when MGM Grand at Foxwoods signed on. Now, WTNH (ABC) and WCTX (MyNetworkTV) have also agreed to participate in the company's market trial, which is set to start next month. In essence, it will give viewers the ability to click on "non-intrusive icons at the bottom of the their TV screen" in order to bookmark offers for online viewing; obviously, all of the response data is forwarded on for use in soliciting more cash from advertisers. Why does the idea of having to engage with ads sound so dreadful from here?
MGM Grand at Foxwoods to utilize TV-to-Internet advertising platform
As the media giants look for more creative ways to snag our attention even for just a brief moment, Horizon Media is partnering with Backchannelmedia to introduce an all new method at the MGM Grand at Foxwoods, which opens on May 17th. Hailed as the "first ever" of its kind, the TV-to-Internet click-through advertising platform will enable viewers to point and click at icons / links / etc. on their TV screen with their remote. Upon doing so, their broadband connected PC will be directed to a related website where the viewer can learn more about a product or actually make a purchase. We're also told that WCVB-DT (ABC) Channel 5 in Boston will be the first broadcast TV station to sign on and utilize the technology, but there's no mention of other stations following suit. We'll admit, the idea is pretty ingenious, but whether or not it'll actually work as advertised (ahem) remains to be seen.[Via TVWeek]
