BeyondOblivion
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Nevermore: Beyond Oblivion fades off into... oblivion
For Beyond Oblivion, the end (see: tomorrow) is nigh -- the sun is setting on the service, the curtains are drawing close on its operations and that final, flickering flame of funding is about to be extinguished. But there's no need to slug through the five stages of mourning here, this fledgling iTunes competitor never really stood a chance. With a unique business model that paid rights holders for every track played, the company bled more cash than it raked in, ultimately leading to a shuttering of its public beta. So, enjoy that last dance 'round your room rocking out to BO's library of cloud-streamed tunes. And while you're at it, lay out a nice black outfit, will ya?
Beyond Oblivion cloud-based music service: you play, they pay (video)
iTunes is the 600-pound gorilla of the digital music world, but that hasn't stopped other folks from trying to get a piece of Apple's sizable sonic pie. The latest challenger, Beyond Oblivion, has quite an unusual business model -- rights holders get paid by the company every time a song is played using the service, regardless of that song's origin. That's right, even when you listen to illicitly obtained music, Beyond Oblivion picks up the tab. Buy a licensed device and you're in the club -- with some sort of DRM manning the velvet rope, no doubt -- where you can enjoy cloud-based tunes, free downloads, and build and share playlists (similar to the oft-rumored, yet unseen Google Music). Rather than recommending new tunes, a la the Genius sidebar, Beyond Oblivion lets you follow similar-minded musical aficionados (and grab their playlists) to find hot new jams. If that sounds good to you, public beta starts April 4th, with a June 12 commercial release to follow. It's a mystery how the company will turn a profit while footing the bill for all those per-play royalties, but if it works, the cloud may be the source of your next Justin Bieber fix. Vid's after the break.
