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Bing Entertainment integrates Zune Marketplace purchases, improves Microsoft's media swagger
Bing, Microsoft's "decision engine," is wading into the entertainment realm today with the revelation that searches for music, lyrics, games, TV shows, and movies will get a new special sauce treatment from here on out. You'll now be able to play 100 basic games right in your search results, along with full-length streaming of songs (first time only, 30 seconds thereafter) from a 5 million-strong catalog. The latter is augmented with "one-click" purchases from the Zune Marketplace (directly through the web, no need to launch the app), Amazon, or iTunes music libraries. Movie tickets are promised to be similarly easy to buy, though the biggest new feature might well be the Bing.com/entertainment page, which acts as a portal into your media consumption with a selection of the most popular content in each category. It doesn't look terribly different from the iTunes storefront, but given its partnership with Apple's digital music shop, we doubt Bing's Entertainment section is perceived as much of a threat -- not yet, anyway. As to that other search giant, Google's been said to already be putting together a music store of its own. Man, all this integration and interconnectedness -- just where will it end?%Gallery-96092%
