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eBay's new Utah data center goes green so you never have to stop bidding
Big data is big money, so when the power goes out and data centers go offline, companies like eBay stand to hemorrhage revenue. Which is why the mega auction e-tailer's been hard at work setting up a "greener" data center in South Jordan, Utah to avoid costly and unpredictable blackouts. The now operational site incorporates thirty fuel cells developed by Bloom Energy, a company with roots in NASA's Mars program, that turn natural gas into electricity via an electro-chemical process. What's more, eBay, using recovered energy generation technology provided by Ormat, is also attempting to offset its carbon footprint by harvesting the "heat waste" generated from natural gas pipelines and turning that into energy for its Utah site. Barring any unforeseen power failures, the company's green data center won't ever have to rely on the local grid. And that independence should ensure eBay users keep bidding and buying and filling the company's coffers.
Apple says it now gets 75 percent of its total energy from renewable sources
Based on the latest reports, the company once chided for making too large an impact on Mother Earth is now claiming that a full 75 percent of its energy is being sourced from renewables. Apple's chief financial officer, Peter Oppenheimer, informed Reuters this week that all of its data centers -- including the gargantuan facility in Maiden, North Carolina -- are now fully powered by renewable energy from onsite and local sources, while three-fourths of the energy used by the whole company is pulled from green sources. For those wondering, that includes solar, wind, hydro and geothermal, and the 75 percent mark is a stark 40 percent uptick from just two years ago. As for what the future holds? According to Apple: "We won't stop working until we achieve 100 percent throughout Apple." Alrighty then.
Daily Update for April 30, 2012
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Apple confirmed as Bloom Energy's customer
CNet confirmed today that Bloom Energy will be supplying fuel cells to Apple. This will go toward powering Apple's North Carolina data center. GigaOM originally reported last month that Bloom Energy would be Apple's supplier for the fuel-cell farm. There will be 4.8 megawatts of biogas fuel cells, what the company calls Bloom Boxes, powering all those servers. Apple also uses biogas fuel cells at the Cupertino campus. It's not the only eco-friendly technology Apple is using in Maiden, N.C. Apple is building the largest user-owned solar array in the country as well and has received LEED Platinum certification for its work.
AT&T becomes the first telco to use energy-efficient Bloom Box servers, will power 11 sites in California
Remember Bloom Energy servers, those low-cost, energy-efficient fuel cells born out of a scrapped NASA project? The company made a splashy debut last year, starting with a spot on 60 Minutes and a long list of early-adopting corporate heavyweights like FedEx, Walmart, Google, Coca-Cola, Staples, and eBay. Since then, we haven't heard much from the company, but today she's back -- AT&T says it will be the first telco to use these refrigerator-sized servers to power its operations. For now, the company's planning on using the technology to run 11 sites in California, a move AT&T says will cut its carbon dioxide emissions in half and virtually eliminate SOx, NOx, and other smog-forming particles. All told, its servers should produce 62 million kWh of power annually -- once all of these servers are fully up and running sometime in the middle of next year, that is. We say good on AT&T, though we'll really be stoked when these things start lighting up more average Joe homes.
Bloom Electrons' pay-what-you-consume service thinks outside the Box
Bloom Energy's aptly-titled Bloom Box made a splash last year with much hooplah, bringing the likes of Arnold Schwarzenegger and Colin Powell to its unveiling. But while the promise of efficient fuel cell technology is great for the eco-minded and even the long-term penny-pincher, the mid-to-high six-figure upfront cost limits the potential customer base to only the upper echelon of the environmentally conscious. Cue Bloom Electrons -- instead of paying for the Bloom Boxes and owning them outright, you can lease a 2MW installation for no money down and pay only for the electrons you use. A 10-year contract is required, which yes does put your smartphone commitment to shame, but Bloom hopes this Credit Suisse / Silicon Valley Bank-backed plan opens the door for educational institutions and non-profits to join in on the fun. Press release after the break.
Bloom 'Box' Energy Server hands-on (literally) with video!
So here it is, the now-famous (that was fast) Bloom "Box" Energy Servers -- all five of 'em -- working their magic at eBay's north campus. Not much to look at, but we're happy to say it retains a low temperature -- the only heat we really found was due to direct exposure to the light -- and remains quiet while running. There are vents just underneath the sides where cool air was being pumped out. Of course, its raison d'etre is its ability to more efficiently deliver power, which is not something we can really test ourselves. Bloom Energy showcased a number of customers today -- FedEx, Walmart, Staples, Google, Coca-Cola, Bank of America, Cox, and of course, eBay -- and if the numbers meet their mark, you can color us mighty impressed. You know the drill: gallery below, quick video after the break! %Gallery-86437% %Gallery-86409%
