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Blyk reaches 100,000 subscriber mark in Britain, dons party hats in celebration
Hold on to your seats, chaps -- Blyk has just surpassed that magical 100,000 subscriber mark in Britain that it's been aiming for ever since the company got off the ground last fall. For those curious as to why "just" 100k is a milestone worth celebrating, this particular MVNO -- which rents airtime from Orange and utilizes equipment from Nokia Siemens Networks -- issues its customers a free pool of minutes / text messages in exchange for them accepting advertisements. In other words, a totally ad-funded service is somehow managing to go over at least decently well. According to the outfit, it reached the aforesaid goal a full six months ahead of schedule and is currently seeing ad response rates of 29-percent. Kudos, Blyk -- way to quiet those naysayers.[Via textually]
Blyk alleges decent click-through rates on mobile ads
It has yet to be conclusively proven that the ads-for-minutes system really works, but UK-based Blyk Mobile is starting to offer up some stats on how it's fared since its launch a couple months back. As a refresher, Blyk is offering folks in their teens and early twenties precisely 43 minutes of voice and 217 text messages per month for the right to send out six targeted ads per day -- and believe it or not, it might just be working. Blyk claims that it's seeing click-throughs ranging from 12 to 43 percent depending on the type of ad (text, video, and so on), and its demographics are fairly well balanced to boot with a 52 / 48 percent gender split in favor of men. The MVNO has a fairly modest 12-month subscriber target of 100,000 users -- and while they're being a little coy about whether the service on track for that number, they've reiterated that it's still the number they're shooting for. So yeah, Xero Mobile, if you ever want to get off the ground, how's about you take a few pointers from these guys?
