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Anheuser-Busch wants to deliver beer with Tesla's electric semi-trucks
Anheuser-Busch just joined the list of companies that have placed an order for Tesla's upcoming semi-trucks. In an announcement today, the beer-maker said it has ordered 40 of the trucks that are set to go into production in 2019. "Integrating the Tesla semi-trucks into the brewer's distribution network will help Anheuser-Busch achieve its commitment to reduce its operational carbon footprint by 30 percent by 2025 – the equivalent of removing nearly 500,000 cars from the road globally each year," said the company.
Budweiser is blasting barley into space to brew Mars beer
Settlers could arrive on Mars as soon as 2024, if SpaceX gets its way. And, those newcomers to the red planet are going to need supplies, like...beer. While Elon Musk and co. are aspiring to send (useful) cargo to Mars two years ahead of the first visitors, Budweiser is planning for the inevitable celebrations. The company previously said it wanted to be the first beer on Mars, and it's moving ahead with its publicity-stunt-cum-science-experiment, with plans to send barley into space in December. Cue (disastrous) micro-gravity beer pong and drunk astronauts joyriding in Mars rovers (Engadget does not condone intergalactic drink-driving).
Budweiser offers 150,000 free Lyft round trips
If you're on the lookout for a designated driver this holiday season, a brewery can save the day. Starting today, Budweiser is offering up to 150,000 free round-trip Lyft rides (worth up to $10 each way) with its "Give a Damn" program until the end of the year. Every Thursday at 2 PM ET, Budweiser will share a code on its Facebook and Instagram channel that you can use Thursday, Friday and Saturday night (in the US only). The program, which Budweiser piloted in New York, Colorado, Illinois and Florida last year, will also be available in Massachusetts, Pennsylvania, Missouri, Texas, Georgia and Washington, D.C. this year.
Uber's self-driving truck company completes a 120-mile beer run
If you're in Colorado and grab a can of Budweiser, it's possible that you might be sipping beer delivered by Uber's autonomous truck company. Today, Otto confirmed that on October 20th, it "completed the world's first shipment by a self-driving truck," a delivery that involved transporting 2,000 cases (or 51,744 cans) of Bud from Fort Collins, Colorado to Colorado Springs along Interstate 25.
The 10 most-tweeted commercials from Super Bowl XLIX
It was a great night for Rob Gronkowski and the New England Patriots, but it wasn't so good for our friend Russell Wilson of the Seattle Seahawks. It also was a great night for brands trying to hold your attention for seconds with ads to get you talking on Twitter. From the usual highbrow suspects selling soda and beer, to toe fungus medication and superglue, here's our take on the most-talked about spots from last night's big game.
Real-world Pac-Man maze is what dreams, Super Bowl ads are made of
It appears someone on the Bud Light marketing team has shared our daydreams about emulating video game moments in real life. As you can see above, the difference between us is a substantial, dream-fueling marketing budget – according to Game Informer's take on a Chicago Tribune report, this life-sized Pac-Man maze was built in LA's Fashion District to be used in a 60-second Super Bowl commercial called "coin." In the ad, a man will reportedly find a message in a beer bottle that instructs him to go outside, where he will be given a giant coin for use toward a round of real life Pac-Man. We've taken the liberty of mailing a revised script to Budweiser, in which the man graciously gives up his chance to sprint through a glowing, Ghost-plagued maze so that all of us can have a shot instead. The script also notes that we will all run the maze perfectly, thereby forcing Budweiser to build six-foot-tall Ms. Pac-Man-themed mazes in our backyards. For free. We'll be sure to alert you all once our revision is cleared. [Image: LA Fashion District]
Twitter users will pick the Man of the Match during World Cup games
When a football soccer player wins a Man of the Match award, it's a recognition of their achievements during a particular game. Commentators and other pundits are often asked to decide which of the 22 players deserves that prestigious honor, but when it comes the biggest soccer show on earth, corporate sponsors have more of a say. During the 2014 World Cup in Brazil, Budweiser, the tournament's official beer provider, will look to Twitter for inspiration. Four years ago, you may have cast your vote for the best player via the FIFA website, but this time around this Budweiser is hoping it can increase interaction with fans by getting you to cast your vote using the popular social network. At the start of the second half of each game, Twitter voting will open. You'll then be able to click on a photo of your chosen player and register your choice using the dedicated #ManOfTheMatch hashtag. Are Twitter users representative? What if they've been drinking when they vote? Could it be open to abuse? Who knows, but maybe it's worth noting that the selection process hasn't always been totally transparent.
Budweiser's Buddy Cup makes Facebook friending a toast away
Making new friends over cold brew isn't particularly difficult, but making those friendships Facebook-official requires a bit more effort -- unless you have Buddy Cup, that is. Developed by ad outfit Agencia Africa and creative studio Bolha for Budweiser Brazil, the drinking vessel makes folks who toast with each other friends on Zuckerberg and Co.'s social network as soon as their beverages collide, with an LED lighting up to confirm the new acquaintance. Partygoers link their Facebook profile with the LilyPad-based grail by scanning a QR code underneath the glass with an app from the brewer, and they'll be on their way to making new pals. The Drum reports that the Buddy Cup will be used at concerts, festivals and parties sponsored by The King of Beers, but we're sure intrepid imbibers can hack some together for use at their own soirees. Hit the jump to for a video of the contraption.
Budweiser telephone lets you drunk dial, like, for real
We can only hope that the makers of this beer bottle phone actually got Budweiser's permission before slapping its logo on there, but regardless of all that, who can deny the awesomeness here? Okay, so you've got to be "that guy" for it to take your breath away, but we know you're out there somewhere, that guy. Aside from looking like a cold one, it pretty much handles everything else a hamburger phone (or similar) would, but at least this one doesn't require prior knowledge of Juno to be appreciated by your tipsy pals. Get your inebriated dialing on now for just $16.99 delivered.[Via CrunchGear]
Guitar Hero: On Tour video of genius
Our two immediate thoughts upon loading up this Guitar Hero: On Tour "How To Rock Out" video: Pshaw, like we really need anyone telling us how to rock out Ugh, not this Patrick Fugit wannabe from the first trailer again As it turns out, despite the almost Almost Famous kid, it's a hilarious video very reminiscent of Budweiser's "Real Men of Genius" campaign! And, even when the accompanying singer gets annoying towards the end, the video stays informative with previews of multiplayer attacks -- like swapping their screens or sending shirts for your opponents to autograph. "Now, who do I make it out to? To your mama?"%Gallery-19362%
