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Chevrolet Sonic TV ad features Siri eyes-free integration
Ad agency McCann Erickson has created a 30-second TV spot featuring Apple's Siri eyes-free and hands-free integration in the new Chevrolet Sonic. The spot features an actress -- inexplicably driving in circles inside a building -- using "the button to end all buttons" to ask Siri to read an incoming message and tell a bad joke. The soundtrack is reminiscent of the simple piano music and voices used in a number of Apple ads in the recent past, so it's obvious that McCann Erickson and client Chevrolet wanted to link Siri and Sonic in the minds of viewers. Honda is expected to add Siri Eyes Free mode as an option on this year's Accord, as well as to the RDX and ILX models under the Acura brand. Chrysler, Hyundai, Toyota, BMW, Mercedes, Land Rover, Jaguar, and Audi were all touted by Apple as being partners in the Siri Eyes Free program at its introduction with iOS 6 last year.
Chevrolet set to debut GogoLink navigation on Spark and Sonic rides (video)
Cruising around town in a gas-saving Chevrolet Sonic? Or perhaps you've got your name written all over the 2013 Spark's waiting list? Well, GM has some good news to share. Starting in the fall, those of you with a MyLink system on either of these rides will be able to add GogoLink navigation for around $50. The service's features include live traffic, emergency info, 3D maps, Google local search and native maps storage on smartphones to use for turn-by-turn directions when you can't get a signal. GM's saying that since GogoLink won't be out until the Spark's electrifying release, you'll have to make a quick pit stop by the dealer to get the app installed on your 7-inch infotainment slab. What's a few extra bucks to save you from getting lost, right?
