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Warner brings Pay-Per-View, Video on Demand to China, hopes people will actually pay for it
Piracy may run rampant in China, but that hasn't stopped Warner Bros. from launching the country's first national Pay-Per-View and Video on Demand service. Under the program, movies like Harry Potter and the Deathly Hallows -- Part 1 will be broadcast on You On Demand's platform, and distributed to Chinese living rooms in cooperation with China Home Cinema -- a branch of CCTV-6. According to You On Demand's estimates, the service should be available in about three million homes by the end of this summer, and will have the potential to reach a full 200 million cable-equipped households. That's certainly a huge market, and one that could provide some serious revenue -- assuming, of course, that people are actually willing to pay for movies. Full PR after the break.
