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The designer behind the Toyota Concept-i talks about being friends with a car
A lot of concept cars are coming out of CES. Most of them are geared toward making the passenger experience more relaxing. Toyota wants riders to also be at ease as well, but it also wants the driver to have a good time. Toyota worked with the design Studio Calty to create the car shown at CES. Chief designer Ian Cartabiano chatted with us about what his team hoped to accomplish with the vehicle's interior and what it means for people who love to drive. Interview edited for length and clarity
With the Concept-i, Toyota remembers people actually like driving
Toyota says its Concept-I vehicle is focused on creating a welcoming experience that grows and learns about the driver. But it's also built to be driven. That's refreshing for people who actually enjoy being behind the wheel and might be concerned about the concept vehicles being shown off by other automakers more focused on selfies than mountain roads.