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    Democrats take a page from Amazon to appeal to millennials

    by 
    David Lumb
    David Lumb
    07.11.2016

    The Democratic National Convention will cruise through Philadelphia from July 25th-28th and the party would love for more people in and out of the event to engage with it. But instead of the usual Twitter and Facebook outreach, they'll be taking cues from the retail industry by posting a flow of image-centric content and then running analytics to see what resonates with their demographic.