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  • Jobs: iPod users don't want to rent music

    by 
    Erica Sadun
    Erica Sadun
    04.26.2007

    Reuters reports that Steve isn't looking to create a subscription-based iTunes model. "Never say never, but customers don't seem to be interested in it," Jobs told Reuters. "The subscription model has failed so far." Jobs said that iTunes customers want to own their music, not rent it. I think that's a pity because I've tasted a subscription model and actually enjoyed using it. Given Apple's move away from DRM, a necessary component of music subscription, Jobs stance is not a surprise. TUAW readers weighed in on subscriptions in this recent post.