DanAriely
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Shapa’s scale swaps numbers for psychology to help with weight loss
Weighing yourself after the holidays can be an emotionally trying process, especially if you've gone heavy on the turkey sandwiches. Oftentimes, the bad news sends you reaching for the comfort of the leftover chips and candy to get you through the cold winter months. However, Shapa, the new scale from behavioral scientist Dan Ariely, is designed to keep you ignorant and possibly thinner.
