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    Amazon’s ready to own the future of grocery shopping

    by 
    Daniel Cooper
    Daniel Cooper
    06.16.2017

    "When I look at the menu," Jeff Bezos allegedly said, "you're the thing I don't understand, the thing I've never had." He was explaining to Matt Rutledge, founder of Woot, why Amazon had bought his online anti-retailer for $110 million. Bezos justified the purchase of the site the same way he'd ordered octopus for breakfast in a famous meeting, as described by D Magazine. Rutledge understood the point: If Amazon doesn't understand something, it will use its financial clout to buy it and dissect it in search of its je ne sais quoi.