DgitalSignage
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Camera-equipped digital billboards scan humans in Tokyo, serve up tailored ads
Marketing managers, you best take a seat. This right here is your future, like it or not. According to a new report from one Earth's most mesmerizing cities, digital advertising billboards are being trialled in Japan that are not only equipped with cameras, but with an ability to scan passers-by for gender and age group. Once that data is collected, the billboard then flashes an advertisement that best fits the type of human walking by. So, anyone care to guess which ad gets shown when the 6PM central station train lets out?
