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  • Xbox 360 goes disco at Bonnaroo

    by 
    Alisha Karabinus
    Alisha Karabinus
    06.26.2007

    The Bonnaroo Music and Arts Festival can be described in many ways, but gamer's paradise is not the first phrase that comes to mind. Monstrosity of music, perhaps, or neo-hippie nirvana -- these are much more apt descriptions. However, one tiny corner of the farm was in fact an electronic Eden, gamer style, at this year's festival. We were curious about the console's presence at the festival, and the Microsoft rep on hand wasn't shy about answering questions. "Why not Bonnaroo? There are tons of people, it's good exposure for the system, and it's a great chance to demonstrate the 360." From what we saw of the crowds in the tent, she was right about the exposure. The Arcade was never empty, and several of the consoles had small crowds clustered around the screens. The Xbox 360 Discothéque Arcade, like so many of the enclosed structures at Bonnaroo, didn't look like much from the outside. Dust-streaked white walls shielded gamers from the boiling Tennessee sun, and the doorway was perfectly positioned to catch the occasional (and very welcome) breeze. Inside, thick shag rugs and battered sofas turned the Arcade into the perfect chill-out area. While the tent wasn't air-conditioned, the simple presence of shade made the Arcade a big draw for gamers and nongamers alike. %Gallery-4254%