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XpanD heads to Paris, comes back with Jean Paul Gaultier... in 3D!
The crossroads of fashion and gadgetry is fraught with danger, bad taste, and ill-conceived promotional campaigns. Taking its place among both the Calvin Klein crapgadget and the subtle elegance (and overall silliness) of Sony's Vaio P campaign, XpanD decided that the best way to sell consumers on its 3D technology was by following folks like Jean Paul Gaultier and Dita Von Teese around with a 3D camera. So they headed to Paris to film the outrageous clothing and personalities during something called Paris Haute Couture Week. "At XpanD, fashion is a religion-we aim to not only make 3D content look fabulous, but to make the people wearing our glasses look fabulous as well," says Maria Costeira, XpanD CEO. Sounds great! Because, really, if American consumers are going to be sold on 3D it will be on the runway (and not, say, on the basketball court). Learn all about the XpanD Universal 3D glasses (designed to work with any 3D-enabled device!) in the PR after the break. [Image courtesy of Dominique Tépé]
