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Dolby 3D on prototype 4K display and HTC Evo 3D hands-on (video)
Truth be told, we haven't been wildly impressed with the glasses-free 3D solutions we've seen to date, be it because of the limited viewing angles, unconvincing picture or lack of availability here in the US. That could soon change, however, if Dolby's version of the three-dimensional experience makes its way to a production-ready television set. Best known for its audio technologies, the company just launched its own 3D standard in cooperation with Philips, called Dolby 3D. The platform-agnostic solution is far from ready to make its way into your living room, but it's conceptually sound, and the prototype 4K 3D TV and mobile versions being demonstrated at Dolby's NAB booth make us hopeful for the future. As with all displays -- especially those that support 3D -- you'll really need to see to believe, but we had an opportunity to do just that, and walked away very impressed. The 56-inch 4K prototype display is viewable from nearly any angle, with 24 different viewpoints, though you'll really need to be front and center for the greatest 3D effect. Side viewing is certainly possible; you'll just sacrifice some depth in the process. Even from the front, 3D appears slightly muted compared to what we've seen with passive- and active-glasses equivalents, though we can't say that we mind much, considering that the image is still dramatic enough when you need it to be, such as when displaying scenes with significant depth. The company was also demonstrating Dolby 3D on an HTC Evo 3D along with a nondescript tablet, where an on-screen slider lets you dim the three-dimensional intensity just as you would adjust the volume, enabling you to customize the experience to suit your needs. Since Dolby 3D is merely a display standard, we won't be seeing any branded televisions or smartphones, though perhaps we'll see some third-party adaptations come CES 2013. Jump past the break to see it in action.
Dolby Labs and Philips unveil Dolby 3D tech, want to deliver glasses-free 3D in HD
Dolby helped the 3D revolution happen in movie theaters years ago, and now it's teamed up with Philips to do the same for TVs, tablets, laptops and phones. The two companies have created a format and content delivery technology, dubbed Dolby 3D, to bring high definition 3D content to any and all devices with 3D displays, including those that don't require glasses. Its secret sauce automatically optimizes video for different screen sizes and also upgrades half-resolution 3D to full-res. The idea is to provide both broadcasters and OEMs with a way to deliver 3D HD content to customers buying Dolby 3D devices, while remaining compatible with existing 3D gadgets. All that's left is to actually build some hardware that'll let us see all those snazzy suits from Mad Men in high-def and the third dimension.
