FLoC
Latest
Google delays phaseout of third-party cookies from Chrome to 2024
Google is again delaying its plan to phase out third-party cookies in Chrome.
Google delays the rollout of its third-party cookie replacement to mid-2023
Google is pushing back its plan to phase out third-party cookies in Chrome as part of its Privacy sandbox changes.
UK competition regulator to supervise Google's Privacy Sandbox changes
The UK's competition regulator has agreed with Google to oversee its Privacy Sandbox changes.
Google says it won't build Privacy Sandbox backdoors
Google has said it will not bypass the Privacy Sandbox rules it plans to impose next year in order to end third-party cookie tracking.
Online advertisers take on Google with their own third-party cookie alternative
Online advertisers have come up with their own ad tracking alternative to Google's FLoC.
Google is testing its replacement for third-party cookies
FLoC is officially in fashion.
