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Apple product managers respond to Final Cut Pro X criticism
During our call to discuss Final Cut Pro X earlier this week, an Apple product manager boasted about the product's low price, media management, and ground-up redesign. Unfortunately, when starting from scratch, developers seem to have overlooked a few features that professional users have come to depend on, prompting widespread backlash -- both on internet forums and even on Apple's own App Store, where the $300 download-only app currently has a rating of just 2.5 stars (out of five), including nearly 500 one-star ratings. (Note: you must purchase the app before submitting a rating or review.) The New York Times spoke to product managers about these issues, which include an inability to import old FCP files, no multicamera editing, no support for RED cameras, and no ability to specify QuickTime export settings, among many others. Apple says there are (pricey) workarounds available, or fixes on the way for all but the first issue, but head over to the source link for the full rundown at NYT.
Final Cut Pro X complaints fly between editors and developers (Updated)
So, hey guys, Final Cut Pro X, eh? Conan's editors aren't the only ones arguing about this update. The NYT's David Pogue, who admits that he is not a professional video editor, also jumped in on the discussion and tried valiantly to convince the complainers that it's OK, all of the features you really need are in there, and the ones you want weren't needed anyway. That, of course, is like throwing gasoline on a fire, and what he got was multiple corrections and updates, due to lots of multicolored, blockquoting rebuttals like this one from pro editor Richard Harrington. To make a long (and if, like me, you're also not a professional video editor, somewhat unexciting) story short, many pro editors dislike the new version of Final Cut Pro. Passionately. Which complaints get the most airtime? One frequent issue seems to be that you can't open up projects created with the older version of FCP in the new one, and that because of this, a lot of editors are having issues with both applications installed on the same Mac. There's an official support article on just this issue, strongly recommending that users who want to maintain access to both FCP 7 and FCP X actually partition their hard drives, install a separate instance of Mac OS X, and reboot every time they want to switch from one to the other. I said, reboot every time they want to switch from one to the other. It's true -- Apple likes to burn its bridges in terms of upgrades, and in a professional environment, that kind of incompatibility is just not going to fly. Other issues revolve around a lack of support for various formats the pros use, though a lot of these are supposed to get filled in by third-party add-ons (some of which can be pricey, even for big-time editors) or by Apple's own updates, including those coming with Lion. The inability to interoperate with edit-standard files like OMF and EDLs is a problem, along with limited control over the locations of scratch files and a complete absence of multi-camera editing tools that were present in FCP 7. Pogue's conversation with Apple's FCP product managers hints that many of these will be addressed in future updates. But there are definitely some legitimate concerns -- the previous version of Final Cut Pro was a well-traveled app, with plenty of updates and workflows that had lots of time to polish and settle in. This new version doesn't fit as well in those same cracks, and FCP 7 has been abruptly removed from Apple's product list, meaning that editors can't even buy new licenses of the product they use to earn a living. We'll have to see what Apple does to smooth things over with editors forced to re-learn one of their most important tools -- or depart the platform for the fairer shores of Avid or Premiere Pro. Update: Pogue follows up with another article today admitting that he feels "Apple blew it." We'll see how Apple continues to refine Final Cut Pro for professionals and keep you posted.
Conan's editors really love Final Cut Pro X... or maybe they don't (video)
The web is abuzz with talk of Apple's new slimmed-down, low-cost Final Cut Pro X, but Cupertino's beloved video editing platform has also caused quite a stir among professionals, who note its lack of features and glaring absence of backwards compatibility. Conan O'Brien's editors have already downloaded the new app, and threw together a segment for last night's show highlighting some of its new features. Jump past the break for a clip of Final Cut Pro's 90 seconds of fame, or warm up that credit card and head over to the Mac App Store to give it a spin for yourself. Just don't dump Final Cut Pro 7 yet -- you'll need to have it around to open legacy projects, output to tape, utilize multiple editing sequences, and access Photoshop layers, along with one or two other tiny omissions.
Apple discontinues Final Cut Express, reportedly ends Server too
Now that some Tuesday's Final Cut Pro X is available, additional details about Apple's pro video edition solution are available. Engadget has confirmed with Apple that there won't be a boxed (studio suite) version of Final Cut Pro X. Instead, it will only be available for download through the Mac App Store, alongside separate purchases of Motion (US$49.99) and Compressor ($49.99). Also, there will be no special upgrade price for owners of previous versions of Final Cut Pro, but with the new price point, it's hard to really complain about that. Finally, Engadget confirms that the days of Final Cut Express are over -- it's either iMovie or Final Cut Pro X from Apple. AppleInsider corroborates these claims, but adds Final Cut Server to the list. According to "a person familiar with Apple's retail operations," AppleInsider reports that Final Cut Server has been discontinued as of June 21.
Final Cut Pro X launches, $299 in the Mac App Store
Apple's professional video editing/production flagship app has been rebuilt from the ground up and repriced for the Mac App Store. Final Cut Pro X is now available for $299.99 via the store, and the accompanying Motion and Compressor apps are $49.99 each. This pricing represents a dramatic drop versus the previous edition of the suite. FCP X is a completely new version of the editing app, with the new Magnetic Timeline (trackless editing) and clip connections to link effects/title elements to primary footage. Your raw videos can be tagged with keywords, collected, analyzed and organized easily with the new content management library tools. The app's internal plumbing has been overhauled to make it 64-bit, entirely Cocoa, fully parallel and all-around faster (it now leverages the GPU for effects and can render in the background). The full feature list will take days or weeks for video pros to digest, and there's going to be a substantial learning, workflow and implementation curve for anyone planning to move edit operations -- so FCP X isn't going to change the world overnight. We're checking in with leading Xsan integrators for their reactions to the news. Still, with a $300 buy-in, the opportunity for would-be editors to level up to professional tools is cheaper than ever. Apple's press release below. Show full PR text CUPERTINO, California-June 21, 2011-Apple® today announced Final Cut Pro® X, a revolutionary new version of the world's most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac® App Store™ for $299.99. "Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "We have shown it to many of the world's best Pro editors, and their jaws have dropped." "I'm blown away by what Apple has done with Final Cut Pro," said Angus Wall, Academy Award-winning film editor. "Final Cut Pro X is incredibly modern and fast, but most importantly it lets you focus on telling your story in the most creative way, while it actively manages all of the technical details." At the heart of Final Cut Pro X is the Magnetic Timeline, a trackless approach to editing your footage that lets you add and arrange clips wherever you want them, while other clips instantly slide out of the way. You can use Clip Connections to link primary story clips to other elements like titles and sound effects, so they stay in perfect sync when you move them. You can even combine related story elements into a Compound Clip that can be edited as a single clip. The groundbreaking new Auditions feature lets you swap between a collection of clips to instantly compare alternate takes. Content Auto-Analysis scans your media on import and tags your content with useful information. Final Cut Pro X then uses that information to dynamically organize your clips into Smart Collections, so you can easily find the clips you want by close up, medium and wide shots as well as media type and the number of people in the shot. You can also tag parts of clips with Range-based keywords to add custom search criteria to your media. Completely rebuilt from the ground up, Final Cut Pro X is a 64-bit app that takes full advantage of the latest Mac hardware and software so you never have to wait for the next edit, even if you're working with 4K video. Final Cut Pro X uses multi-threaded processing and the GPU on your graphics card for blazing fast background rendering and superb real-time playback performance. Additionally, a ColorSync-managed color pipeline ensures color consistency from import to output. Final Cut Pro X also includes powerful tools for audio editing and color correction, and is complemented by two companion apps, Motion 5 for professional motion graphics and Compressor 4 for advanced media encoding, available from the Mac App Store for $49.99 each. Pricing & Availability Final Cut Pro X is available today for $299.99 from the Mac App Store. Motion 5 and Compressor 4 are available today for $49.99 each from the Mac App Store. Full system requirements and more information on Final Cut Pro X can be found at www.apple.com/finalcutpro. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.
Apple Final Cut Pro X now available on Mac App Store
At last! Just as promised, Apple's long-awaited Final Cut Pro X is now available on the Mac App Store for just $299.99, meaning keen editors can immediately grab hold of this suite to crack on with some real-time 4K video editing. Of course, this is assuming that you have a 64-bit Mac rig with beastly specs in the first place -- check with Apple to make sure that you're all set to go. Accompanying this major software release are Motion 5 and Compressor 4 kits, both of which will cost you an extra $49.99 each, so make that roughly around $400 for the full monty. Press release after the break, but we guess you folks are already busy trimming clips on that magical Magnetic Timeline, so good luck in next year's Oscars. Update: We spoke to Apple and confirmed that there won't be a boxed version, upgrade pricing, or "Express" version available. Individual users can purchase a single license to use on multiple machines that they own, while business users will need to purchase one license per machine. Volume education pricing is available for purchase by institutions only.
