Fisher-price

02.13.15
Google and Mattel update View-Master for the VR generation
02.13.15

Google and Mattel update View-Master for the VR generation

Remember View-Master? That hunk of plastic you held up to your face, stuck cardboard reels into an...

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12.13.13
Think an iPad seat for your baby is bad? You've only scratched the surface
12.13.13

Think an iPad seat for your baby is bad? You've only scratched the surface

I've been doing my best to ignore the outrage over the Fisher-Price iPad Apptivity Seat since I st...

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01.05.11
THQ and Mattel enter game deal, includes Masters of the Universe rights
01.05.11

THQ and Mattel enter game deal, includes Masters of the Universe rights

THQ will target kids with a new multi-year, multiplatform "alliance" with Mattel -- that's for sure...

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02.15.10
Fisher-Price iXL is a tweener that no kid needs convincing of
02.15.10

Fisher-Price iXL is a tweener that no kid needs convincing of

"But mommy...it's like your Kindle and Daddy's iPod Touch! I want one NOW!" Yep, that's how the dis...

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11.03.08
Amazon takes a stand to eliminate wasteful, hard-to-open gadget packaging
11.03.08

Amazon takes a stand to eliminate wasteful, hard-to-open gadget packaging

Come on folks, say it in unison with us: "Finally!" At long last, a company with a little clout has...

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10.16.08
Elmo Live! gets stripped of his dignity, red fur
10.16.08

Elmo Live! gets stripped of his dignity, red fur

Heads-up: this post contains graphics unsuitable for viewing by not-yet-hardened 6 year olds. Now t...

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10.13.08
Elmo Live! gets hands-on video review, which is as close as you'll get without eBay
10.13.08

Elmo Live! gets hands-on video review, which is as close as you'll get without eBay

The characters over at RobotsRule managed to snag one of the rare review units of the new Elmo Live...

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10.13.08
Elmo Live! on sale tomorrow for $59.99 (if you're lucky)
10.13.08

Elmo Live! on sale tomorrow for $59.99 (if you're lucky)

After the whole Tickle Me Elmo craze a few years back, you just knew Fisher-Price was going to ride...

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