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Switched On: Big kicks, not all for starters
Each week Ross Rubin contributes Switched On, a column about consumer technology. The end of last week's Switched On left doubt for the future of dedicated devices that tread on the turf of smartphones. After all, funding is key to every major new product initiative and, despite the vast fortunes of many Silicon Valley engineers that have been accumulated via IPOs and acquisitions, few wish to take on the risk of fronting a new consumer device themselves.(In 2007, the handheld FlipStart PC was hatched from FlipStart Labs, funded by Vulcan Ventures, the investment arm of Microsoft co-founder Paul Allen.) Most venture capitalists abhor the device business; it is a rare device that makes it to the spotlight of startup debutante balls such as DEMO, TechCrunch Disrupt, or Launch. Even most of the 94 companies at CES' Eureka Park were not developing end-user devices Where, then, can a device entrepreneur go for funding and pick up some publicity in the process?
FlipStart mini PC gains sight with Snap Camera
If you've coughed up ~two grand for one of FlipStart Labs' tiny clamshell PCs, we'll wager that you've already got a pretty decent compact digicam in your arsenal, but in case you've been cursed -- as many us have -- with convergencitis, you can now pick up an accessory that turns your FlipStart into a pretty bulky three megapixel camera. As its name suggests, the $150 Snap Camera clips securely onto the unit's lid, immediately ready to capture up to five megapixel stills via interpolation or VGA video at 30fps complete with sound. Downsides include the lack of an optical zoom and the obvious physical protrusion, but we're sure such trifles have never stopped you before.
