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Ford's 'Dynamic Shuttle' tests out a competitor for Uber
While Uber just announced that it's testing out some very familiar-looking group transportation options, its next competition could come from Ford. Today at an event in Dearborn, the carmaker showed off the Dynamic Shuttle service it's testing for employees, that it says could make Ford a "mobility service provider." On its campus, the Dynamic Shuttle people request a ride via the app, which determines an optimally located van to complete the trip. Reuters quotes VP of Research Ken Washington as saying "We see this as a business we want to be in," especially in a future where people who previously needed cars could potentially opt for ride sharing service instead.
