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A closer look at Fujifilm's GFX 50R and GFX 100 medium format cameras
We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's had two major reveals at the show: the GFX 50R and GFX 100. These are medium format mirrorless cameras, powered by system Fujifilm likes to call Super Full Frame, that come with large sensors and a hefty price tag. The GFX 50R, for starters, is essentially a successor to the GFX 50S from 2017, which was $6,500 when it launched. Inside, it's nearly identical to the 50S, sporting a 51.4-megapixel sensor, 100-12,800 ISO range a 400-shot battery capacity and a weather-sealed body.
A week with Fujifilm's GFX 50S medium-format mirrorless camera
Fujifilm surprised the camera world last year with the introduction of the GFX 50S, its first medium-format mirrorless. The shooter, which is now available for $6,500 body only, packs a large 51.4-megapixel CMOS sensor (43.8 x 32.9mm) in a DSLR-like frame that only weighs 1.6lbs (740g). If you've ever used a Fuji before, its ergonomics should be familiar, thanks in large part to the company's trademark physical dials and generally premium build. What powers the GFX 50S is the latest X-Processor Pro, the same imaging chip found on Fujifilm's flagship X-Pro2 and X-T2 cameras.
Fujifilm's GFX 50S pairs a huge sensor with a DSLR-like body
Fujifilm is kicking off 2017 with the launch of its first medium-format mirrorless camera, the GFX 50S. As we reported yesterday, the new shooter comes with a giant 51.4-megapixel CMOS sensor (43.8 x 32.9mm), the same image processor as the X-Pro2 and X-T2, as well as a 117-point autofocus system. You won't find any 4K video features here, however; the device is limited to 1080p recording at up to 30fps. Still, people are probably more interested in the GFX 50S' still photography capabilities anyway.
Fujifilm's GFX 50S medium-format mirrorless camera costs $6,500
We've known since last year that Fujifilm was working on the GFX 50S, a mirrorless camera with a medium-format sensor. But, until now, the manufacturer hadn't said how much it would cost or when it would be up for grabs. Thankfully for those of you who are interested, Fujifilm has announced that its GFX 50S is set to hit stores in "late" February for $6,500 (body-only). While that price may seem steep, it's considerably lower than a competitor like Hasselblad's X1D, which sells for roughly $9,000.
At Photokina, camera makers carve out their territory
Let this sink in: Since 2010, digital camera sales have fallen from around 120 million to 40 million units. The main reason, obviously, is that consumers can fulfill most of their photography needs with a smartphone. That leaves manufacturers a small but profitable high-end market. Judging by what I saw at Photokina, however, Canon, Nikon, Fujifilm, Olympus, Sony and Panasonic are all targeting that niche in different ways.
Fujifilm's GFX 50S is a mirrorless camera with a giant sensor
Fujifilm's been trying to take on its rivals by offering larger sensors for better quality pictures, but its latest system takes the cake. The new GFX 50S is the first to use the company's new G Format sensor, which Fujifilm said it fully customized and designed, and measures 43.8mm x 32.9mm. That's 1.7 times larger than the typical 35mm (aka fullframe) setup in high-end DSLRs and mirrorless cameras. And despite that huge sensor, the 50S still manages to retain a light 800 gram (body only) footprint and a size smaller than a typical fullframe DSLR. The GFX 50S will be available in early 2017, but price is still unknown.
