GeoTargeting
Latest
New York's Bryant Park is tracking visitor behavior
Like any other potential advertising space, New York City's Bryant Park needs information about its visitors in order to attract potential sponsors. To gather that information, the private Bryant Park Corporation, which runs the city-owned park, has announced a new partnership with data analytics firm PlaceIQ allowing the BPC to glean anonymized data from visitors' mobile phones that can be used to create a generalized picture of the parkgoers and their movement or buying habits.
Report: Twitter to launch location-based ads later this year
Twitter has been steadily ramping up its ad efforts this year, first bringing promoted tweets to mobile devices and more recently opening up ad buying to all US users. Now, according to Ad Age, the social network is preparing to introduce promoted tweets based on your location. In addition to displaying nearby retailers, this feature could showcase deals and promotions at stores in your area. Twitter already display's different advertisers' tweets based on general metro areas, but drilling down into specific geo-coordinates will naturally deliver more relevant adverts. Facebook, meanwhile, has been serving up content based on a user's ZIP code since 2011; so a little catch-up is definitely in order. Twitter's targeted ads will supposedly launch at the end of the year, just in time for that all-important retail rush.
