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Google appeals $1.7 billion EU fine over restrictive ad contracts
As was expected, Google is appealing a €1.49 billion ($1.7 billion) fine laid against it by the European Commission related to its AdSense advertising business. Antitrust officials found that, in contracts with major sites between 2006 and 2016, Google included restrictive contracts that could be seen as it trying to muscle rivals out of the market.
Official Google AdSense app hits the App Store
Google has released an official AdSense app, so users can now conveniently check their ad-based earnings and other pertinent AdSense data. The app is somewhat limited to the extent that users can't make any fundamental changes to their account via the mobile app. The app description reads: The AdSense app provides an easy way to access key data from your AdSense account. Access reporting features anywhere, directly from your iPhone. The first version of the app gives you access to: the key earnings information, top custom and URL channels, ad units and sites reports, payment alerts. While Google notes that the app is optimized for the iPhone 5, it will work on devices as old as the iPhone 3GS. Note, though, that the app requires iOS 6 or later. As one would expect from Google, the app is free.
Google runs newspaper ad for Google ads, universe has yet to implode
Google knows how to tug at your heart strings when promoting its services, but it also has the whole irony thing down pat. Last Thursday, the search giant touted the advantages of its targeted advertising in the Canadian newspaper the Globe and Mail, taking out a large spread asking the delightfully smug question you see above. Lest you think Google's pitch for AdWords wasn't in earnest, the ad also appeared on the Globe's website.
Google's potential $500M fine linked to illegal online pharmaceuticals
When Google revealed it would take $500 million first-quarter charge ahead of "potential resolution of an investigation" by the United States Department of Justice, the company offered few details. A three-line non-explanation pointed the finger at "advertising by certain advertisers." Now The Wall Street Journal reports that the mysterious half-billion-dollar hit may stem from advertisements placed by "rogue online pharmacies" that break US laws. The DOJ investigation has focused on whether the search behemoth knowingly accepted ads from shady pharma sites, but it's unclear whether those sites sold counterfeit or expired drugs, failed to require doctor's prescriptions, or both. Obviously, if the company profited from illegal activity, it can be held liable -- a fact Google knows all too well after a 2007 settlement over ads for online gambling. The impending fine would rank among the highest paid to the US government; this news, by the way, did not come from Facebook.
HTC Sensation 4G launching on June 8th, because Google AdWords says so
We already knew the dual-core Sensation 4G will be showing up in the states "beginning this summer," though HTC and T-Mobile have been mum on an actual date -- or so we thought. If you look up said phone on Google, you should see a cheeky Adwords ad mentioning a "6/8" date in the link. But wait, there's more: TmoNews also spotted the same date stamped on the Sensation 4G product shot from last week, which we've embedded after the break for your convenience. Of course, anything could change between now and June, but this preliminary date is certainly a good sign for all HTC Gingerbread anticipators -- or, you know, you could just get the leaked ROM right now.
Google purchases in-game ad provider, Adscape
Red Herring confirms what The Wall Street Journal suspected last month: Google has purchased the ad firm, Adscape, for a cool $23 million. The move is expected to pave the internet company's way into in-game advertising, though sources within the advertising world warn it won't all be a smooth ride. "There is a whole world of difference between the form of advertising done by Google and Madison Avenue. While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience they just don't have it."Google may not have the experience (yet), but something tells us that an in-game version of the context-sensitive Adsense can't be far behind. Very soon you'll be taking a stroll through Raccoon City, only to be reminded of some great online deals for guns, ammo and "restorative herbs." [Via Download Squad]
