GrassRootsCollection

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  • How many trees must die for iWave's Earth-friendly headphones, iPhone cases? (update)

    by 
    Joseph L. Flatley
    Joseph L. Flatley
    07.29.2010

    We're not experts or anything, but cutting down trees to manufacture your headphones ($30), ear buds ($20), and iPhone cases ($25) does not really seem all that "green" to us. But what good is selling stuff made from "reusable, environmentally friendly and recyclable materials" if you can't broadcast your sense of social responsibility with "rustic wood grain finishes and smooth earthy tones" that "mirror the true beauty that surrounds us?" Is we right, or is we right? The Grass Roots Collection (get it?) starts shipping August 1st. PR after the break. Update: A rep from iWave just sent in an email to assure us that no trees whatsoever were harmed in the making of the Grass Roots collection. We just want to take this opportunity to set the record straight -- and to point out that the Earth in the above illustration reminds us of a Chia Pet. Thanks!