Guitar-Hero
Latest
Activision pulling all DLC for Guitar Hero, DJ Hero and Band Hero games
The downloadable music for Activision's rhythm games in the Guitar Hero, DJ Hero and Band Hero series will no longer be available after the end of this month on March 31. The production of DLC for the brands ended in February 2011. The announcement comes from an update on the publisher's Facebook page, which clarifies that the Guitar Hero servers will remain online and that previously-purchased content will be unaffected. As an encore, selected songs and track packs will be discounted by as much as 50 percent on Xbox 360, PS3 and Wii until the end of the month. Additionally, the Guitar Hero game on iOS will be discounted through the end of the month on the App Store. [Image: Activision]
Study shows intense gaming can cause changes in real-life perception
A new study published in the International Journal of Human-Computer Interaction has linked changes in visual perception and "pseudo-hallucinatory experiences" with intense video gaming. According to the study, intensive playing can cause the player's mind to perceive real-life objects through a gaming lens and can also create a situation in which the mind generates visual distortions based on gameplay. Examples offered in the study, which was done by gathering 656 posts from 54 different forums, include a subject seeing the Mass Effect dialogue wheel in his or her mind during conversations and another mistaking in-flight airplanes for Modern Warfare 2 UAVs. Mentioned as a basis for the study are the visual "waviness" some gamers experience after long sessions with Guitar Hero, the "Tetris effect" that involves seeing how real-life items could stack after playing the famous puzzler, and "Minecraft sickness" in which gamers see square-shaped themes in everyday objects. The full study breaks down a number of different types of gaming after-effects as reported by participants and proposes that the effects can be caused by "the interplay of physiological, perceptual, and cognitive mechanisms."
Axl Rose's Guitar Hero 3 lawsuit dismissed
The last vestige of Guns N Roses lead singer Axl Rose's lawsuit against Activision has been dismissed, reports the San Marino Tribune. Originally filed in 2010, Rose's suit alleged that Guitar Hero 3 associated the song "Welcome to the Jungle" with former GNR guitarist Slash. According to Rose, the association constituted both fraud and breach of contract.The judge tossed the fraud claim out of court last year, as the statute of limitations had expired. According to today's report, Judge Charles Palmer has dismissed the breach of contract claim as well.Thus ends another case in the litany of lawsuits filed against Activision over its music games. Let's recount, shall we? Gibson: Lost, countersued, settled No Doubt: Settled Courtney Love: Nevermind Adam Levine: Marooned?Oh, and as for the Guitar Hero franchise itself: Dead.
Report: Guitar Hero 7 used only a six-string guitar, canned in 2011
Guitar Hero 7 was a game that existed, at least in a development phase, until Activision canceled it in early 2011, Kotaku reported, citing an anonymous source.Guitar Hero 7 had only a guitar, ditching the drums, mic and bass that surfaced once Rock Band entered the market. The guitar saw some changes, however, and had a full six strings and an extra button in the neck. It was expensive, unresponsive and development was, overall, a "disaster," Kotaku said.Vicarious Visions, the team in charge of developing Guitar Hero 7, had some great ideas about creating a morphing, unique music video for each song. The songs themselves posed a problem: "The game had all of the worst hits from the 1990s," Kotaku wrote, quoting its source. "They realized that, with our lack of budget and time, they couldn't get quality music so they bought bargain-basement music like 'Closing time' and 'Sex and Candy.' There were some songs in there that had been used at least three times in the GH franchises before."The music video idea quickly became unwieldy, too, and development fell apart. Guitar Hero 7 was canceled in the middle of an expected two-year development cycle. Just think, we could have had a new Guitar Hero on our GOTY lists this year. Maybe.Maybe not. [Pictured: Guitar Hero: Warriors of Rock]
Glu Mobile closes Brazil office; Washington and California studios hit with layoffs
Glu Mobile, the developers behind mobile versions of Guitar Hero and Call of Duty: Black Ops, has announced that it is closing its San Paulo, Brazil office and laying off employees in Kirkland, Washington, and San Francisco, California.A statement from the company says that it needs to hold its research and development investments flat over the next year, and to do that, changes are being made. Twenty-five percent of the Kirkland office and 5% of the San Francisco office are being let go today as part of the restructuring process.Glu's plan is to add "the necessary monetization and server-side research-and-development resources" to the company's existing titles, and "focus on increasing average revenue per daily active user company-wide." More monetization and more revenue per daily active user should help turn the company's financial future around, though game quality often suffers when those two elements are focused on. Joystiq hopes affected employees land on their feet soon.
Guitar Hero co-creator gets down with new peripheral gig, Green Throttle
Co-creator of the Guitar Hero franchise Charles Huang is stepping into the gaming-peripheral business once again, this time with a mobile-to-TV app and controller under a new company, Green Throttle Games. Green Throttle hopes to turn smartphone games into big-screen experiences by connecting mobile devices directly to HDTVs, playable on wireless, Bluetooth controllers via the Green Throttle Arena App.Green Throttle consists of Huang, former Palm Pre lead Matt Crowley and previous Palm Pilot electrical engineer Karl Townsend. The whole idea seems to take the Ouya idea one step further in terms of hardware, eliminating the need for a new console while still hosting downloadable, big-screen games. Of course there's no word yet if games on Green Throttle will be free as they are on Ouya, but the company is developing games in-house and today opens the SDK to third parties.
Guitar Hero clone used to teach unknowable, subconscious passwords
We're not entirely sure if this new development in password technology is amazing or terrifying or both, but a group of cryptographers and neuroscientists have developed a method through which a subject can be taught a 30-character password and not even know that they know it. This is all accomplished through repeated play sessions of a keyboard-controlled Guitar Hero clone. I mean, how else would you do it?The "game," developed by Stanford University student Hristo Bojinov, has players pressing the S, D F, J, K and L keys on their keyboards as corresponding symbols fall from the top of the screen to the bottom, as seen above. During a standard 45 minute play session, nearly 4,000 "notes" are generated and entered by the player, 80 percent of which are actually part of a cryptographic sequence. By the time the session is over, the subject has "learned" a 30-character password, though it is supposedly impossible for them to actually know what it is.In order to "enter" the password, the subject plays a round of the game in which their 30 character password is randomly jumbled with other 30-character sequences. The subject subconsciously trained on their specific password would statistically perform better on those sequences rather than the sequences belonging to other passwords, thus verifying their identity.Unfortunately, Bojinov's subconscious encryption engine isn't playable online at present. Maybe that's for the best, though -- we're not sure how ready we are to be implanted with unknowable knowledge.
Incident Tech's gTar gets teased, remains largely silent (video)
What you see above is the gTar, an upcoming electronic musical instrument from Bay Area-based startup, Incident Technologies. It's got what appears to be an iPhone docked in the pick-guard and it looks pretty cool lit up in the teaser video after the break. Beyond that, there's not a ton of information about the thing available online, but we did some digging and have pieced together a pretty good idea about the thing. The device made an appearance at South by Southwest earlier this month, and bits and pieces have made their way into the web by way of startup site AngelList and social networks like Facebook, Twitter and, of course, YouTube. A posting on the former describes it as "a consumer electronics device that enables an interactive music entertainment experience to anyone without any kind of previous musical knowledge."From the looks of it, the thing is a little bit Guitar Apprentice and a little bit Tabber. Unlike the plasticky Guitar Apprentice, however, this device looks like a genuine guitar (strings and all), albeit one with a light up fretboard for Tabber-like educational purposes and a "docked mobile device." The guitar also makes it possible to share music socially, though it's not entirely clear whether this is accomplished via the docked smartphone or an external output like a PC, though given the company's connections to the developer community, we suspect that both will be options, be it through built-in functionality or available APIs. The gTar is also being positioned as a music creation device, rather than simply an educational tool (à la Tabber) or a simple overblown Guitar Hero-style controller.Check out a flashy, if rather uninformative teaser after the break.
Slash looks back at working with Activision on Guitar Hero
Real-life guitar hero Slash was in Los Angeles last week promoting a new music game called BandFuse: Rock Legends. Speaking to Joystiq, he shared some insight on what it was like to work with Activision for the immensely popular Guitar Hero series. "A lot of kids tripped out," says the former Guns and Roses guitarist, "because they were under the impression that the character in Guitar Hero was just that character. So a lot of kids trip out that I was actually a real person."Once they found out that he was an actual person who was in an actual band, however, Slash says Guitar Hero was surprisingly effective at winning new fans. "It opened up the doors of a demographic that was way younger than me," he says. "I had no idea that would happen." He couldn't speak to the lawsuit that claims the game took advantage of his GnR connection, but he does say the game has inspired a much younger generation to check out classic rock.As for interest going the other way, Slash says he hasn't found the time for video games -- not even his own. "I couldn't play it," he says, "because I was actually in the game and it was too surreal."
Bastion narrator takes a hilarious journey through other games
What happens when Bastion's ever-present contextual narrator lands in some of gaming's most famous titles? Pure hilarity, as seen in the Dorkly-crafted video above.
Peripheral price-drop madness: Guitar Hero, DJ Hero, and Tony Hawk bundles for 10 bucks
Toys R Us has decided that all peripherals must go, and in order to clear the shelves as quickly as possible, a ridiculous number of DJ Hero, Tony Hawk, and Guitar Hero bundles for all systems have been marked down to $9.99. If you've just got too darn much free space in your living room, make the jump for the full list of store-only mega-deals. We recommend getting a swift move on, however; even with these franchises functionally dead, we don't expect this stuff to hang around for long. [Thanks, Teeftwo!]
Bobby Kotick talks Guitar and DJ Hero, the fall and the coming rise
Bobby Kotick earned more than $4.4 billion through Activision Blizzard last year, which means his business success is obvious -- but so are his failures. In an interview with Forbes, Kotick described the downfall of the Guitar Hero and DJ Hero franchises with the kind of detail that can only come from lying awake every night for four years straight, obsessing over what went wrong. "So we bought the company, and after a few iterations of the game it became one of the most successful games of all time," Kotick said. "And then we didn't really take the time that we usually take to understand audience behavior.... But we created this critically acclaimed, highly rated game -- and these are the hardest failures, when you put your heart and soul into it and you deliver an extraordinarily well received game, and nobody shows up to buy it. So that's what happened with DJ Hero. At the same time we were so excited about going down this new direction with DJ Hero, I think we abandoned a bit of the innovation that was required in the Guitar Hero franchise. "And so it was the double whammy of DJ Hero was unsuccessful, and then Guitar Hero became unsuccessful because it didn't have any nourishment and care." Kotick said ending the music-game franchises was a smart move, but that doesn't mean they'll be gone forever. "So we're going to take the products out of the market, and we're not going to tell anybody what we're doing for awhile, but we're going to stop selling Guitar Hero altogether," Kotick said. "And then we're going to go back to the studios and we're going to use new studios and reinvent Guitar Hero. And so that's what we're doing with it now." Kotick promised Activision Blizzard listens to its consumers and will use fan input to innovate Guitar and DJ Hero. That Kotick plans to resurrect the series must mean some fans, somewhere, are inputting something other than "Kill it, Kotick."
Guitar Hero to be resurrected, retooled, and launch reunion tour
Stop mourning wannabe rock stars -- Guitar Hero is coming back. We heard the rumors of its demise were greatly exaggerated, but now word has come straight from Activision Blizzard CEO Bobby Kotick that the game is currently being reinvented for a modern, more demanding audience. As he told Forbes, "we're going to take the products out of the market, and we're not going to tell anybody what we're doing for awhile... we're going to use new studios and reinvent Guitar Hero. And so that's what we're doing with it now." So there you go -- Guitar Hero's retirement was only temporary. Like any good performer it'll be back before you've even had a chance to miss it. Looks like the franchise will keep rocking out well past its prime. What's the console equivalent of playing a state fair?
Activision Publishing CEO Eric Hirshberg on True Crime, Bizarre Creations, the 'Hero' franchise, and transparency
When Eric Hirshberg stepped into the role of CEO of Activision Publishing last July, the company had just begun an ugly, public battle with the founders of Infinity Ward, having fired the creators of the company's Call of Duty cash cow just four months prior. Frequently villainized in the press, the appointment of Hirshberg seemed to indicate that Activision was eager to turn its brand identity around. Hirshberg cut his teeth as CEO and chief creative officer of marketing firm Deutsch LA making ad campaigns for brands like PlayStation -- you may not recognize that name, but if you've seen a Kevin Butler commercial, you know his work. And as Activision Publishing narrows its focus and energies into a few key brands, notably the aforementioned Call of Duty, tasking a marketing man with running a game publisher starts to make a lot of sense. Last month I had the opportunity to speak with Hirshberg in his office at Activision headquarters in Santa Monica. It was less than a week after a massive leak upended the company's carefully prepared marketing plan for the latest in the blockbuster Modern Warfare series and, for Hirshberg, it was a chance to connect with that audience. "We woke up with a marketing crisis," Hirshberg told me, "and wanted to go to bed with a marketing win." Throughout our conversation, Hirshberg mentioned the need to be transparent with consumers, so I challenged him to explain some of the company's more controversial decisions since he's been CEO: the cancellation of True Crime; the closure of Bizarre Studios; and the very public retreat from the Guitar Hero and DJ Hero games.
Activision claims Guitar Hero only 'on hiatus,' gets new DLC
A dramatic reinterpretation: Activision CEO Bobby Kotick: But we killed the Guitar Hero franchise. Miracle Max: Ooh-hoo-hoo, look who knows so much. Guitar Hero is only mostly dead, which means it's slightly alive. See, mostly dead I can work with. Even your own veep Dan Winters just said the franchise was only "on hiatus -- we're not ending it." Kotick: But we disbanded the Guitar Hero business unit! Miracle Max: Didn't you hear me? Slightly alive. Now, all dead? Well, if Guitar Hero was all dead there's usually only one thing that you can do ... Kotick: What's that? Miracle Max: Go through its catalog of unreleased DLC and gather up the loose change.
Guitar Hero said to not be dead yet, will continue to rock from beyond the grave
It was with heavy heart that we reported in February the Guitar Hero franchise was dead, done in by an addiction to half-baked sequels and a growing tolerance of commercialization. It felt like the series being put out to pasture was for the best, but maybe this old rocker still has some life in its leopard-print pants yet. Dan Winters at Activision sat down with gamesindustry.biz and clarified that "the brand won't go away," that the company just isn't going to release a new one this year. You know what that means: next year you'd better be ready to dust off those flimsy guitars and rock once again like it's 2009.
Nine more DLC tracks make it to Guitar Hero
The good news is that Guitar Hero: Warriors of Rock DLC continues, thanks to enthusiasm from fans. The bad news is that the DLC schedule's life has been extended just long enough to enable the release of Trapt's "Headstrong." Perhaps the series is better off dead ... Okay, that's not fair to the eight songs in today's "Mega Pack" that aren't "Headstrong" -- or to the fact that for DLC that we didn't think would exist a couple of weeks ago, a nine-song pack is pretty generous. Check out the full lineup after the break.
Harmonix brainstorming 'reimaginings' of Rock Band, new motion games
"There's no denying that Rock Band 3 hasn't yet sold to the level we hoped it would out of the gate," Harmonix CEO Alex Rigopulos admitted to Edge. "But on the flipside of that we also believe that it's a product that has a lot of life." It may be difficult to share Rigopulos' optimism. Since the beginning of the year, Viacom sold Harmonix (back to Harmonix), MTV Games was shut down and Activision hit the pause button on its long-running Guitar Hero franchise. Still, Rigopulos offers a "glass half-full" interpretation of Activision's retraction from the genre, seeing a newfound opportunity to expand the developer's audience. "We think there are also a lot of devoted Guitar Hero fans who have probably never given Rock Band a try," Rigopulos told Destructoid. Harmonix wants to convert them and "let them know that Rock Band 3 is worth giving a try." Rock Band 3 will continue receiving updates through the year, as Harmonix tries to "cultivate" the platform -- though Rigopulos added that "fundamental reimaginings of the Rock Band franchise" are being planned. "The marketplace is clearly demanding something very new," Rigopulos noted. "It's clearly demanding a dramatic evolution of the Rock Band franchise, I think, and I think that's actually exciting for us." While rebooting the band genre will be an uphill battle for the company, there's still one bright star in the studio's portfolio: Dance Central. Finishing the sequel is an obvious next step, but it seems Harmonix has more motion-gaming ideas. "It's safe to say you'll see a lot more in that domain from Harmonix beyond Dance Central," Rigopulos teased. "We'd be absolutely open-minded about that." With their future projects still shrouded in secrecy, it seems Rigopulos is confident that his team will easily bypass this dark era for music gaming. Contrary to industry perception, the company might have too much on its plate. "We have a lot of very cool new ideas in the works right now, looking out beyond both Rock Band and Dance Central." [Image credit: RockBandAide]
Heroic sacrifices: The companies behind Guitar Hero
The Guitar Hero series touched many people, and not just by strapping plastic guitars to them. As the series reached its absurd heights of success, it caused more game developers to enter into the service of note charts and extreme rocker-dude 3D models. And now that Activision has stopped production on the Guitar Hero series and closed that business unit, we can look back at how it affected the people who made it -- the companies who either moved on or were chewed up and spat out by the Guitar Hero monster.
The Warp Zone laments 'The Day Guitar Hero Died'
Yesterday, we viewed a sad and poignant farewell to one of Activision's downsized branches, Bizarre Creations. Today, an equally poignant -- if not slightly tongue-in-cheek -- video comes to us from The Warp Zone: "The Day Guitar Hero Died." Yes, like the song. You know. The song.
