hilarymason

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  • Meet the judges for Expand NY's Insert Coin competition: Ryan Block, Ben Heck, Hilary Mason and Peter Rojas

    by 
    Michael Gorman
    Michael Gorman
    09.26.2013

    There are but two days left (including today) for all you makers and would-be entrepreneurs to submit your projects for our Insert Coin competition for Expand NY. And, you may be wondering, who, exactly will be judging the worthiness of your work? Well, MAKE Magazine Editor-in-Chief Mark Frauenfelder will once again be helping present the five finalists on stage, and we've got quartet of tech industry insiders who will decide which project gets our $10,000 Judge's Choice prize. (There's also a $15,000 winner chosen by you, our dear readers.) Our judges are: Ryan Block, VP of Product, Aol; Editor Emeritus, Engadget Ben Heck, Master Modder on element14's, The Ben Heck Show Hilary Mason, Data Scientist in Residence, Accel Partners Peter Rojas, VP, Strategy, Aol Brand Group So, if you've got a bright idea, but haven't already signed up for the chance to put it in front of our judges panel, what are you waiting for? Head past the break for all the pertinent info, then fill out this form -- YOU could wind up winning!

  • Bit.ly quantifies internet impatience, old links get no love

    by 
    Lydia Leavitt
    Lydia Leavitt
    09.09.2011

    Oh internet, we love your animated GIFs and sad Keanu websites, but how much attention are we really giving each link? According to a recent study by URL shortener Bit.ly, a standard link is clicked for an average of three hours until traffic subsides by 50 percent, eventually fading away into oblivion. If we're talking about a super timely news story like an earthquake hitting the east coast, well, its half-life was a paltry five minutes. When URLs are shared on social networks, they last around 3.2 hours on Facebook and 2.8 hours on Twitter, but those on YouTube persist more than twice that long. There, link half-life is 7.4 hours -- probably because it's home to phenom bomb memes like the one found after the break.