Hotwheels

02.20.17
'Hot Wheels Track Builder' is an AR den for your creations
02.20.17 in

'Hot Wheels Track Builder' is an AR den for your creations

This Tango game offers all the fun of building courses and racing without any cars flying at your face.

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02.11.13
Mattel goes all in on AR for 2013
02.11.13

Mattel goes all in on AR for 2013

At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an...

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01.06.13
Griffin and Crayola intro contact-free Light Marker, drawing workstations
01.06.13

Griffin and Crayola intro contact-free Light Marker, drawing workstations

Griffin and Crayola are already best of friends through their ColorStudio HD collaboration for the...

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08.02.12
Mattel casts NASA Curiosity rover die with new Hot Wheels toy
08.02.12

Mattel casts NASA Curiosity rover die with new Hot Wheels toy

After NASA's Curiousity attempts its tension-fraught landing on August 5th, you'll be able to get...

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02.10.12
Mattel Apptivity hands-on (video)
02.10.12

Mattel Apptivity hands-on (video)

Mattel thinks it has the secret to succeeding where so many others have failed in bridging that div...

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01.31.12
Hot Wheels RC iNitro Speeders hands-on (video)
01.31.12

Hot Wheels RC iNitro Speeders hands-on (video)

iPhone-controlled RC vehicles are a dime a dozen these days. But, ones as tiny as a standard Hot Wh...

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