I-sonicEs2

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  • Polk Audio strikes another deal, winds up in Apple Stores

    by 
    Darren Murph
    Darren Murph
    02.06.2008

    Directed Electronics' president and CEO Jim Minarik isn't letting Polk Audio sit idly while rivals make a push to get all up in your grille -- oh no. Just days after the firm announced that its products would be hitting Best Buy later this year, now it's proudly proclaiming that Polk's logo will also be seen in Apple Stores this March. In particular, consumers will notice Polk Audio's I-Sonic Entertainment System 2 (ES2), which is hailed as the "world's first product" to feature iTunes tagging for HD Radio. Curiously, there's no word as to whether any other Polk items will show up in Apple Stores, but we suppose we've only got a month or so to find out.