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Impossible Burger continues its rapid expansion with Publix
Impossible Foods announced today that its plant-based Impossible Burger will now be available at more than 1,200 Publix stores.
Impossible Burger's fake meat is coming to 2,000 Walmart stores
Impossible Foods has announced that its plant-based Impossible Burger will be available at Walmart starting today, which is the most significant rollout of its faux meat product so far.
After Math: How we survived CES 2019
As cleanup crews descend on the Las Vegas Convention Center and the events attendees reluctantly make their ways home, it's hard to believe that the weeklong technology expo is already over. We saw autonomous bread machines, self-driving semis, and even self-heating razors amidst the gaggle of cutting edge gadgets. Here are some of the coolest tech toys that we got to play with at CES 2019.
How Impossible Foods cooked up Impossible Burger 2.0
Inside White Castle on the Las Vegas Strip I met David Lipman, Impossible Foods's Chief Science Officer, whose father was a butcher. It's a funny quirk for someone who's working to sell a plant-based product to replace ground beef. Impossible Burger 2.0, revealed this week at CES, is a major upgrade, with an improved nutritional profile and crucially, a taste and feel closer to the beef burgers that you and I eat.
Meat-free 'Impossible Burger 2.0' tastes even closer to the real deal
The Impossible Burger has been making headlines for a couple of years now as a plant-based substitute to burgers that promises to look, taste and even "bleed" like the real deal. Today at CES, Impossible Foods is ready to unveil what is essentially Impossible Burger 2.0. According to the company, the new burger has no gluten and tastes closer to real meat than ever before.
Meat-free 'Beyond Burger' hits UK restaurants and supermarkets
The Beyond Burger -- a meatless alternative that oozes beetroot-red "blood" -- has overcome supply shortages to land on UK supermarket shelves. Leading retailer Tescos is stocking the product at £5.50 for a pack of two and you can also order it at the Honest Burger restaurant chain and All Bar One pubs, according to The Guardian.
Lab-grown meat is not meat, Missouri state rules
What's the definition of "meat"? Once upon a time that would have been an easy enough question to answer, but the advent of meat-substitute products such as the Impossible Burger and the arrival of cultured meat -- aka lab-grown meat -- has given regulators in Missouri pause for thought. On Tuesday, it became the first state in the US to enact a law stating that the word "meat" cannot be used to sell anything that "is not derived from harvested production livestock or poultry."
FDA declares meat-free Impossible Burgers safe to eat
The Food and Drug Administration has finally given Impossible Burger's plant-based meat its stamp of approval. Impossible Foods submitted the meat substitute for review back in 2014, but the FDA responded with concerns that its key ingredient, a protein known as soy leghemoglobin, might cause allergies and other adverse effects. The protein is commonly found in soy plants' roots, but since we don't typically eat that part of the plant, the FDA had reservations about its safety. In response, the company sent in more info, including results from a rat-feeding study, which convinced the agency to declare that the plant-based meat (and soy leghemoglobin) is "generally recognized as safe" for human consumption.
White Castle serves up plant-based meat with the Impossible Slider
Now that the Impossible Burger is easier to find thanks to an increased production capacity, it's likely we'll see it at more fast-food places than ever. That's a good thing for both its parent company as well as those of us who could stand to eat a little less red meat. Popular fast-food joint White Castle is now serving the "Impossible Slider" at 140 different restaurants in New York, New Jersey and Chicago, and claims that it is the largest single restaurant group to serve the Impossible Burger.
FDA hasn't confirmed if meatless Impossible Burger is okay to eat
The meatless Impossible Burger has been hard to track down since it debuted last August. Its parent company Impossible Foods promised that a massive new factory would put the faux beef patties in 1,000 restaurants by the end of the year, but that rollout might get hampered by the FDA. The agency isn't sure about what's in the meat substitute: It turns out the ingredient that makes the Impossible Burger look, taste and (er) bleed like beef hasn't been consumed by humans before, and could be an allergen that potentially provokes allergic reactions.
Bloody, meatless Impossible Burger will soon be easier to find
The so-called Impossible Burger debuted last year, but it's still pretty difficult to get you hands on one. Although it looks, smells and even bleeds like the real thing, the burger's patty contains no beef, but rather "meat" that's made from plant proteins. Unfortunately, you can only get one at 10 restaurants in the US -- and that's after more were added this week. Impossible Foods, the company that makes the lab-developed beef substitute, is in the middle of a big expansion that should make the burger more accessible.
The Impossible Burger is a lab-made meatless treat for carnivores
Every October, two vegetarian friends of mine from Michigan spend a week at my place while they attend New York Comic Con. Because I take my hosting duties very seriously, I always try to find good places for them to eat here in New York. It's not too hard, as you can find vegetarian and vegan restaurants for pretty much every major cuisine here. But one thing that I haven't been able to locate is a good meat substitute. That changed last week when a restaurant here in the city became the first and (so far) only location to offer the Impossible Burger, a lab-developed patty that claims to replicate the taste and texture of real beef using the similar proteins found in plants. I dropped by for lunch to test this assertion -- and to scope it out for my friends, of course.
