In-gameads

03.18.08
EA, Massive extend in-game ad deal through next two years
03.18.08

EA, Massive extend in-game ad deal through next two years

We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the c...

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11.14.07
Guitar Hero, Tony Hawk getting in-game ad treatment
11.14.07

Guitar Hero, Tony Hawk getting in-game ad treatment

Anyone who's spent even a little time rocking out to Guitar Hero III has likely noticed the game's...

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12.21.06
Study: Ads in sports games don't work
12.21.06

Study: Ads in sports games don't work

By now everyone knows that in-game advertising is the hottest thing since sliced bread. But in all t...

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10.18.06
Nielsen adds games to ratings matrix
10.18.06

Nielsen adds games to ratings matrix

"The value of an entertainment medium is directly proportional to how well it is measured." This is...

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06.22.06
Demon lobbies for lobby ads
06.22.06

Demon lobbies for lobby ads

Gamers who consider their purgatorial stay in the lobby prior to a multiplayer match a welcome respi...

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06.13.06
MS in-game ad master plan: Less vomit, more BK
06.13.06

MS in-game ad master plan: Less vomit, more BK

Microsoft in-game ad pimp Kevin Browne gave the keynote address at the GDC "Focus On" series Game Ad...

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05.17.06
Study shows more support for in-game ads
05.17.06

Study shows more support for in-game ads

According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marke...

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