Interbrand
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Apple ranked the most valuable brand ahead of rival Google
Apple is the most valuable brand in the world, according to the 15th annual Interbrand Best Global Brands report. In the recently released 2014 list, Apple retained the top spot for the second straight year with a value of US$118.9 billion. This value represents a 21 percent year over year increase. Apple edged out number two Google, which gained 15 percent to reach $107.4 billion. Apple and Google consistently rank high among brands, with the pair often competing for the number one position. While Interbrand ranks Apple ahead of Google, a competing list from BrandZ put Google in the number one slot, displacing Apple, which held first place for three years in a row. While Apple and Google compete for first place honors, the remainder of the list is heavily populated by companies in the technology sector. Technology was the most valuable category included in this year's Interbrand report, comprising a total value of $493.2 billion. Besides Apple and Google, other technology companies that are listed among the top ten brands include Microsoft (#5) and Samsung (#7). [Via The New York Times]
Daily Update for September 30, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Apple passes Coke and Google to become 2013's most valuable brand
Over the past 13 years of Interbrand's chart of the most valuable global brands, one company has kept its sweet, bubbly perch at number one -- Coca-Cola. The Atlanta-based beverage maker's run at the top ends today; Interbrand's 2013 report, released last night, sees Coke bumped down to number three behind No. 2 (and biggest gainer) Google and the world's most valuable brand, Apple. Interbrand's analysis puts the value of Apple's brand at close to US$100 billion, and the recent record-breaking launch of the iPhone 5c and 5s served only to burnish the company's image. The report glowingly details Apple's achievement: "For revolutionizing the way we work, play and communicate-and for mastering the ability to surprise and delight -- Apple has set a high bar for aesthetics, simplicity and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed." Among the superlatives for Apple's brand performance are a nod to the company's retail presence ("performing 17 times better than any other physical retail store") and the anticipation for a possible leap into wearable computing (citing the hiring of Yves Saint Laurent CEO Paul Denève and Nike FuelBand guru Jay Blahnik). The report also acknowledges the challenges to the company's brand power, including competition from Microsoft, Android and Samsung. [via The New York Times]
Interbrand: Apple now most valuable brand, worth estimated at $98.3 billion
Coca-Cola's 13-year tenure as "Best Global Brand" is over, however the new leader shouldn't really surprise you. Apple knocked Penelope Cruz's favorite soft drink from the number one spot on Interbrands' annual valuation report, but after posting massive revenues time and again -- including a company-record $54.5 billion in January -- this isn't too startling. Cook and friends started their ascent at the eighth spot in 2011, and climbed to second place in 2012 before stealing the top prize in the latest list. Interbrand pegs Cupertino's brand valuation at $98.3 billion, which isn't exactly pocket change. Don't cry for the Sprite-maker though, it's still on the podium according to The New York Times, but behind another tech-powerhouse: Google.
Daily Update for October 4, 2012
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Apple is number two global brand
Brand consultancy firm Interbrand conducts a survey of the "Best Global Brands," and this year Apple is in the number two spot, second only to Coca-Cola. That's a big leap from Apple's eight-place finish in 2011. In this most recent survey, Apple jumped ahead of Intel, McDonald's, GE, Google, Microsoft and IBM to take the number two position. If you go back to 2009, you'd find Apple has jumped 18 spots in three years. According to the survey, Apple's brand value has reached an estimated $76.5 billion.
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels
Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts. It's a good year to be a part of the mobile ecosystem: a very profitable Apple was by far the fastest grower and clinched second place in the list behind only Coca-Cola, while Kindle Fire creator Amazon (20th place) and Apple's frequent rival Samsung (ninth) also shot past brands as big as Disney and Toyota. A special nod goes out to 69th-place Facebook, whose IPO this year and its recognition put it past companies like Porsche almost overnight. Not everyone in technology came out a winner -- Microsoft, Nokia and RIM were among those that took a bruising -- but Interbrand's rankings hint that it's better to be making tablets than designer handbags.
Shocker! Apple product placements dominate Hollywood
Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in the 33 films that hit the US box office number one slot in 2010. Brandchannel identified 591 total brand or product appearances for an average of 17.9 placements per film, with Apple appearing in ten of the top films for a 30 percent share -- Nike, Chevrolet, and Ford each appeared in eight. Incidentally, Iron Man 2 won the dubious distinction of being cluttered with the most identifiable brands (64) in 2010. Apple is actually off from its peak of 50 percent of number one films in 2008 and 44 percent in 2009 as demonstrated in the chart after the break. But it's not for a lack of trying. Brandchannel contends that the competition for brand placement has simply intensified resulting in fewer appearances of Janoff's U+F8FF.
Microsoft slips to 3rd on "Top 100 Brands" list
Interbrand, the organization who rates and compares brand value, has released its Top 100 Brands of 2008 which included appearances from each of the hardware manufacturers. Microsoft has slipped to number three this year from second place in 2007 while gaming industry competitors Sony and Nintendo landed at 25 and 40 respectively.Of course Microsoft and Sony's brand value is spearheaded by other divisions within each company that is not related to the gaming industry. Microsoft's overall brand value is based primarily on software as well as its other divisions (including the entertainment division), Sony is based on electronic devices and its film/music holdings while Nintendo is based purely on its gaming divisions and license holdings (such as Pokemon).A few things to note when examining the list: Interbrand rates each company based on how valuable the brand is itself. The listings are not based on the financial worth of each company but on the strength of the brand name and loyalty.
