IoFIT

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  • Samsung-backed smart shoes will be your personal trainer

    by 
    Steve Dent
    Steve Dent
    02.15.2016

    If you're still wearing plain old sneakers, Samsung wants to put a stop to that. The company is about to launch a new brand of smart athletic shoes called IoFIT from its in-house startup, Salted Venture. The shoe comes with numerous pressure sensors that measure your posture, balance and weight distribution. An app then crunches the data to help you improve your athletic performance in sports like weightlifting, golf and running. "There's so much valuable information coming from our feet, and it's being wasted," says Salted Venture CEO Jacob Cho.