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Time Inc. relents, moves iOS magazines to Newsstand
Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has moved the apps into Newsstand and now offers digital-only signups. It's not clear what sparked the change, but we're just glad to see everyone thinking about the trees and getting along.
Adobe upgrades its Digital Publishing Suite with iPhone viewer, improved social media features
Between rolling out Creative Suite 6, Creative Cloud and a new video platform for broadcasters, Adobe's been mighty busy lately. If that's not evidence enough that the outfit is making good on its promise to restructure around digital media, hear this: the company just announced a slew of enhancements to its Digital Publishing Suite (DPS), which Conde Nast and others use to format magazines for mobile devices. For starters, publishers now have a way to tailor content specifically for the iPhone, just as they can for the iPad, Kindle Fire and Android tablets. So far, we know Conde Nast will be using this tool to build a modified edition of The New Yorker, though Conde Nast hasn't announced when it will become available for download. Meanwhile, art departments used to working in InDesign can now take a single a layout and repurpose it across multiple devices. Similarly, DPS is now integrated with Adobe Edge, which means publishers can create HTML5 animations and then easily port them over to their digital editions. Moving on, SocialSharing is exactly what it sounds like: it promises to make it easier for people reading these magazines to share stories using built-in email, Twitter and Facebook functionality. Getting more granular, a new font rights policy means that once a publishing company buys rights to use a certain font, it won't have to pay additional per-usage fees every time someone downloads the app. Lastly, Adobe announced that Meredith, the company that brings you (yes, you) Better Homes and Gardens, Parents and Fitness will also begin using the platform to create digital editions. Hold onto your britches, kids.
Cosmo For Guys viral marketing video is a head-turner (video)
We don't know iPad Head Girl's name, or what she really looks like under that clever environment-reflecting helmet. What we do know, however, is that our mama didn't raise us to go stroking people's faces in the street -- which is exactly what one unseemly chap eventually does in the viral marketing video after the break. Is he an actor on Hearst's payroll, remitted an hourly rate to feign fascination with their new Cosmo For Guys iPad magazine, which magically appears on the poor girl's face? By all means, analyze his forward behavior and make up your own mind. But if you're only into couture, darling, you'd better look away now.
Bloomberg Businessweek is the latest iPad subscription magazine
Fortune Tech is reporting that another major magazine publisher has agreed to Apple's terms for iTunes magazine subscriptions, increasing the grand total to ... four. Bloomberg Businessweek (free iPad app) joins Maxim, Elle and Popular Science as the fourth magazine to provide subscriptions through iTunes. Most magazine publishers are unwilling to cede Apple 30 percent of the take of subscriptions and have chosen to sell individual issues for the iPad instead. For many of the publishers, it's not really the fact that they'll only make 70 percent of the sales price of the magazine subscription; they're more concerned that subscribers will not agree to share their personal information for market research purposes. The app is free to download, at which time you can buy a subscription through in-app purchase. A subscription to Bloomberg Businessweek will sell for US$2.99 per month, the same price as a subscription to Elle. Popular Science weighs in at $14.99 annually, or $1.25 an issue. Now that a respected business magazine has joined the small group of publishers that have decided that the iTunes model might actually work, we can only hope that some of the other magazine publishers may follow suit. Such heavyweights in the industry as Time, Inc. (Time and Sports Illustrated), Condé Nast (New Yorker, Vanity Fair, Wired) and Hearst (Cosmpolitan, Esquire) are still refusing to embrace the Apple model.
Former Newsweek editor planning iPad magazines
Former Newsweek Magazine President Mark Edmiston is planning to launch a set of magazines formatted for the iPad, according to a report out from Mashable today. Nomad Editions, a new media company launched by Edmiston, started releasing five digital weekly magazines this past fall: Real Eats, Wave Lines, Wide Screen, u+me and BodySmart, with the newest title, u+me, coming in February 2011. Each title is offered as a free trial for four editions/weeks, and after that, the price is US$6.00 per 90 days or $2 per month -- a pretty fair price for a weekly magazine. While Nomad Editions will be in competition with some other high-profile, iPad-centric publications, like Rupert Murdoch's The Daily and Richard Branson's Project, Edmiston has structured his company a little differently with a small staff of freelancers contributing content in exchange for a share of any revenue derived from sales. With some reports saying that iPad magazines aren't faring well over time, this should be a good comparison test to see which model performs better in this new digital marketplace. [via Mashable]
The Engadget Interview: Sir Richard Branson on Project and the iPad
So we were lucky enough to sit down with Sir Richard Branson at this morning's launch of his iPad-only Project magazine, and just like the last time we hung out, our conversation was both entertaining and illuminating. The highlight? In addition to telling us that Project would eventually hit both Android tablets and other devices "in time," Sir Richard was totally candid in saying that he had "no f**king idea why" Project was only on the iPad and not on the web -- although he did say Project was a "proper magazine" and not "just thrown together for the web." (Ouch.) Sir Richard was also excited about the possibilities for advertising, saying that the new medium can "bring advertising alive." We've definitely got our doubts about limiting content to one platform without any robust sharing options -- and we obviously think it's possible to do high-quality content on the web -- but there's no doubt that Sir Richard is an extremely charming pitchman, so make sure to check out the whole interview.
Virgin officially announces Project magazine for iPad (and iPhone soon)
We're here at Virgin's press event for Project magazine, which Sir Richard Branson just called the "first all-digital magazine." It's launching on iPad first, then on the iPhone, but we also snuck a peek at the app last night and noticed a line about Android tablet support coming soon. Branson says the content will change constantly -- there'll even be comments, and sharing features are said to be "coming soon." Mapping features will be introduced in the iPhone version, which the Project editor-in-chief describes only as "all the coolest places in the world mapped by our users." Pricing for the iPad version is set at $2.99 per month, with the app updating throughout the period with new content and features. When asked about Rupert Murdoch's The Daily, Branson responded that "this is not a battle, not a war, but the future of publishing," while his chief editor had this to say: "We're not similar ... they're a daily newspaper, we're a monthly style magazine ... we wish them nothing but luck."
Richard Branson launching Project magazine for iPad
It must be "iPad publishing by billionaires" week but I think they forgot to notify me so I could prepare my own app. British entrepreneur Richard Branson, owner of Virgin Atlantic airlines and the burgeoning commercial space travel program Virgin Galactic, will formally announce next Tuesday that he is releasing an iPad-specific digital magazine named "Project." Just the other day media magnate Rupert Murdoch announced his plans for a News Corp iPad app, "The Daily," which is rumored to have a press event introduction on December 9th featuring Mr. Murdoch and Steve Jobs himself. Could the announcement of these two major publications be a foreshadowing of Apple announcing newspaper subscription plans for the iPad? While Virgin has dipped its toes into the app creation business before with Flying Without Fear, "Project" will cover entertainment, travel, business, design, and international culture. Will Virgin Atlantic now replace their seat-back media centers with iPads? Velcro the iPads to passengers to avoid any zero-G incidents during space flight? We'll find out soon enough. [via Engadget]
Richard Branson launching 'Project' magazine for iPad next week
Is there something in the air? Hot on the heels of Rupert Murdoch's impending The Daily newspaper for the iPad, we're getting word of a Richard Branson-funded, iPad-specific magazine dubbed Project. The magazine will cover entertainment, travel, business, design, and international culture. It's hard to tell if these two announcements are somehow related to each other, or if they imply some sort of shift in Apple's treatment of publications, but either way they do indeed seem to be happening. The full announcement of Project is due for Tuesday next week.
