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Olloclip three-in-one lens for iPhone 4 review
The age of lugging around a pricey DSLR kit just to capture casual fisheye, wide-angle and macro photos may be nearing its end -- for some of us, at least. Designed by a startup duo in California, the Olloclip was the first project featured in our Insert Coin series, and we were thrilled to learn not only that it was successfully funded, but that the device is ready to ship to both early supporters and new customers just two months later. The accessory brings the functionality of all three lenses to the iPhone 4, and it does so well enough to warrant leaving your pro kit at home on occasion -- assuming, of course, that your photographs aren't responsible for putting food on the table. While a bargain compared to its professional equivalents, $70 is a lot to spend on any iPhone accessory, so the lens's price tag may not sit well with some users. Also, design limitations mean you won't be able to use the lens with other devices, and there's no way to guarantee compatibility with future iPhones as well. Nonetheless, we had a blast shooting with the Olloclip, and we think you will too. Head past the break to find out why.%Gallery-128329%
Insert Coin: Olloclip three-in-one lens for iPhone 4 (video)
In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. We typically prefer to mount our macro, wide-angle, and fisheye lenses directly on a DSLR, but lugging around a pro-level kit isn't always an option. The olloclip adds some flexibility to your iPhone 4's camera, complimenting the built-in lens with a three-in-one optic that clips onto the phone and can be stored in your bag or pocket when not in use. The attachment includes three lenses: a 180-degree fisheye on one side, a wide-angle lens on the other, and a 10x macro that's revealed after unscrewing the top of the wide-angle. Based on the intro video, the wide lens appears to have some rather significant barrel distortion, so we hope inventor Patrick O'Neill and designer Chong Pak are able to work that out before this hits production. A $45 pledge to this Kickstarter includes one olloclip, which you're getting at a 25 percent discount. Lenses should ship 4 weeks after the project hits its $15,000 funding goal -- if it does hit that goal -- and are expected to retail for $60.
