K/DA
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How virtual band K/DA launched an EP in a pandemic
Riot Games explains how the tracks, AR performance and social media campaigns were put together.
Logitech made official gaming gear for 'League of Legends' band K/DA
K-pop frenzy is at an all-time high and tech companies continue to collaborate with the genre’s biggest bands in the hopes of luring fans to buy their goods. After the virtual League of Legends K-pop band K/DA announced its comeback and upcoming EP this year, Logitech shared today that it’s making a line of gaming gear “inspired by the [band’s] aesthetic.” The K/DA merch is part of the first collection in an exclusive multi-year partnership with Riot for licensed League of Legends accessories.
Virtual 'League of Legends' band K/DA returns with The Baddest
K/DA, a four-person group comprised of Ahri, Akali, Evelynn and Kai’Sa — champions from the multiplayer online battle arena (MOBA) game League of Legends — has released a new track today called “The Baddest.” It’s the band’s first release since “POP/STARS,” a chart-topping single that debuted in 2018 and currently has over 360 million views on YouTube. The new track will be included on a currently-untitled EP that will be released under League developer Riot Games’ own music label later this year.
