KeepMyOpt-outs
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Google plays privacy catch-up, adds Do Not Track option to Chrome
Google's had one foot in the web privacy door for a while, offering Chrome users the Keep My Opt-Outs extension in its browser's Web Store since 2011. Still, Firefox, Internet Explorer and Safari already offer a Do Not Track option directly in their browser settings. Mountain View is now working to close that gap by bringing that same privacy configuration to Chrome. Do Not Track will let users opt out of tracking cookies and targeted advertising (from ad networks that comply with the standard, that is), and is currently live on Chrome's developer channel. The option will reportedly be baked into the stable version of the browser by the end of the year.
Google tests the 'do not track' waters with a Chrome extension (Update)
Well, that didn't take long. One day after agreeing to implement a do not track button as part of a new consumer bill of rights, Google has given the people what they want... sort of. Keep My Opt-Outs is a Chrome extension, developed by the Mountain View team, that will prevent advertisers from using your browsing history against you. Presumably, this function will get built straight into the browser one day but, for now, you have to go dig it up in the Chrome Web Store -- far from an ideal solution. Still, a tepid step into the shallow end is better than no step at all. You can install the extension yourself at the source.Update: As a few of you have noted, this extension has actually been available for quite some time, since Google originally announced the ad cookie blocker back in 2011. Check out the details in the team's original Public Policy blog post and combine it with a dose of web history cleaning to keep your activities to yourself.
