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  • A person holding up the Loreal Hapta lipstick applicator near their mouth.

    L’Oréal's Hapta is an assistive grip that keeps lipstick level while it's being applied

    by 
    Cherlynn Low
    Cherlynn Low
    01.06.2023

    Hapta is an accessibility-minded device that can help those with limited hand or arm mobility apply lipstick.

  • A person applies lipstick using L’Oréal's HAPTA device.

    L’Oréal created a motorized lipstick applicator for people with limited mobility

    by 
    Kris Holt
    Kris Holt
    01.03.2023

    L’Oréal has created a motorized lipstick applicator called HAPTA for people with limited mobility. Its L’Oréal Brow Magic system uses AR scanning and a handheld printer to help users apply a precise brow shape.

  • L’Oréal Colorsonic at-home hair color device.

    L’Oréal reveals its first at-home hair color device

    by 
    Kris Holt
    Kris Holt
    01.03.2022

    The company says Colorsonic mixes the product via a mess-free process.

  • Yves Saint Laurent Rouge Sur Mesure Powered by Perso at CES 2021

    YSL's at-home lipstick maker lets you create thousands of shades

    by 
    Cherlynn Low
    Cherlynn Low
    01.11.2021

    When L'Oreal showed off its Perso Smart Skincare system last CES, it was still just a prototype. Today, the company is announcing that the Perso system will finally be available for consumers to buy under the Yves Saint Laurent brand. Instead of making different formulations of skincare though, the Rouge Sur Mesure will create a new shade of lipstick each time you need it.

  • L'Oreal's handheld skincare dispenser doles out custom formula at each press

    by 
    Cherlynn Low
    Cherlynn Low
    01.08.2020

    Beauty tech is tricky business. Every other month it seems like a new company pops up, promising to make a custom blended product that targets your specific skin type and concerns. But there are also environmental factors that affect what you'd want to apply, and these change when you travel or move. You're not going to want to reorder a whole new bottle just for the winter and another for when you go on a beach holiday.

  • Daniel Cooper / Engadget

    L’Oreal and John Rogers built a sticker to measure skin pH

    by 
    Daniel Cooper
    Daniel Cooper
    01.06.2019

    The fruitful partnership between cosmetics giant L'Oreal and wearable pioneer Professor John Rogers has produced a new sensor for 2019. My Skin Track pH by La Roche-Posay is a wearable sensor, smaller than a Band Aid, that monitors your skin's hydration levels.

  • Getty Images

    L'Oreal is bringing AR makeup demos to Instagram

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    08.09.2018

    L'Oreal and Facebook want a piece of the excitement surrounding augmented reality this week too. The pair have partnered for virtual try-ons for makeup using the tech, according to Reuters. Where will it show up? On Instagram, naturally, where beautify bloggers and selfie-connisseurs collide with the rest of us. No timeline was given, with Facebook saying "eventually" users should see it crop up in their feeds.

  • Cherlynn Low / Engadget

    The ethically murky marriage of technology and beauty

    by 
    Cherlynn Low
    Cherlynn Low
    04.16.2018

    The last time I bought foundation, I couldn't decide if I was a "Fair" or a "Light." Confusing names aside, shades of cosmetics are particularly tricky for me -- a relatively pale Asian woman with yellow undertones in my skin. Colors designed for Asian complexions tend to be a bit dark or dull for my liking, while those for white skin look unnatural on me.

  • Modiface

    L'Oreal buys an augmented reality beauty app maker

    by 
    Mariella Moon
    Mariella Moon
    03.18.2018

    Makeup empire L'Oreal wants to promote its huge collection of brands the high-tech way, so it's buying Modiface to make that happen. It's now in the process of acquiring the beauty tech company, which has been teaming up with big cosmetics brands for over a decade to create augmented reality apps for mobile and desktop. Modiface's AR tech powers quite a lengthy list of beauty apps, including a website where you can digitally try on Estee Lauder's lipsticks, which you can see in the image above.

  • Cherlynn Low / Engadget

    L’Oréal's Skinceuticals system makes lab-grade serums just for your skin

    by 
    Cherlynn Low
    Cherlynn Low
    03.12.2018

    The rise of beauty tech has brought about hyper-personalized care. From smart salons that cater to your hair type and color to makeup you can apply virtually before buying, the use of tech in the cosmetics industry is designed to better address individual needs. In theory, anyway. At SXSW 2018, L'Oréal launched a new system under its Skinceuticals dermatological brand that can create skin serums tailored to your exact preferences.

  • L'Oreal

    L’Oreal and John Rogers built a thumbnail-sized UV sensor

    by 
    Daniel Cooper
    Daniel Cooper
    01.07.2018

    L'Oreal is not a name that you'd normally associate with CES, but the cosmetics giant is now a regular exhibitor at the show. This year, the company is demonstrating a thumbnail-worn smart device that's less than two millimeters thick. UV Sense is a battery-free electronic sensor that's designed to monitor your sun exposure and, when coupled with an NFC-enabled smartphone, help limit your skin cancer risk.

  • Erik Sagen

    The Engadget Podcast Ep 23: Leaving Las Vegas

    by 
    Terrence O'Brien
    Terrence O'Brien
    01.08.2017

    Editor in chief Michael Gorman, executive editor Christopher Trout and managing editor Dana Wollman join host Terrence O'Brien to give you one last update from the ground in Las Vegas. They talk about the history of sex at CES, it's quiet reemergence and all the most absurd gadgets from the show floor. Plus they settle once and for all who is the Flame Wars champion, and who will have something to prove in 2017.

  • CES 2017 by the numbers

    by 
    Andrew Tarantola
    Andrew Tarantola
    01.08.2017

    As CES 2017 slowly winds to a close, we look back on the week that was. This year's show saw a number of new devices and technologies make their debut. Razer unveiled a triptych laptop display, Griffin trotted out a smart toaster, Ford announced a 300-mile electric SUV and Dr. Samsung will see us now. We have numbers, because how else will we determine the Best of CES winners?

  • Withings

    Oh, hey, they have smart hairbrushes now

    by 
    Daniel Cooper
    Daniel Cooper
    01.03.2017

    L'Oreal has been gently getting into the technology game, first by partnering with Dr. John Rogers on a skin-damage-tracking tattoo. Now the cosmetics giant has hooked up with Withings to develop a smart hairbrush that's designed to keep your scalp at its best. The Kérastase Hair Coach, as it's called, was apparently inspired by people's propensity to brush their hair too forcefully, causing long-term damage.

  • Inhabitat's Week in Green: The Detroit Auto Show, SOTU and more!

    by 
    Inhabitat
    Inhabitat
    01.17.2016

    The North American International Auto Show kicked off this week in Detroit, and we hit the floor to bring you seven of the best green cars, including a hot hydrogen sedan and the world's first electric minivan. The Obama administration heralded the age of autonomous vehicles with a new plan to invest $4 billion in self-driving car technology. As usual, Tesla is ahead of the curve: This week Elon Musk announced that the automaker's first fully autonomous cars will hit streets by the year 2018. And Tesla also took honors as the Model S was declared the world's top-selling electric car of 2015.

  • The first generation of real wearable tattoos are here

    by 
    Daniel Cooper
    Daniel Cooper
    01.06.2016

    Whenever people talk about the technology of the future, someone will always bring up "tattoo-style" diagnostic technology. MC10, a firm that's emerged out of research by medical wearables pioneer John Rogers, has now been able to make devices like that a reality. The firm is announcing two new products here at CES, one designed for use in research environments as well as a consumer-facing version for the mass market. The first is the BioStamp Research Connect, a flexible wearable sensor that'll adhere to your skin and keep an eye on your vitals.

  • L'Oreal is 3D printing its own human skin to test cosmetics

    by 
    Andrew Tarantola
    Andrew Tarantola
    05.18.2015

    The L'Oreal Group hasn't tested its products on animals worldwide since 2013, instead relying on a predictive model that utilizes a "Reconstructed Human Epidermis" -- basically bits of skin grown in a lab -- to ensure that its products are safe. Now the French cosmetics giant is teaming up with 3D bioprinting company Organovo to create the real thing...or at least as real as human skin that comes out of an ink jet nozzle can be.

  • The future of beauty school is Google Glass

    by 
    Christopher Trout
    Christopher Trout
    01.18.2014

    At least according to L'Oreal. The hair care giant (and purveyor of giant hair) just announced Matrix Class for Glass, which gives clients and beauty school students a stylists-eye view of your head. The three-part program includes a video series of in-depth beauty tutorials shot with Google's wearable; Matrix Eye for Style, an "exclusive" salon experience provided by George Papanikolas, who will record sessions with the headset; and a series of lessons for beauty professionals given by be-Glassed hair care superstars. This isn't the first or last time L'Oreal has taken advantage of the wearable; it used Glass to document Mercedes Benz Fashion Week in Madrid late last year and has plans to release a Glass app sometime in 2014. It might seem like an odd coupling considering most glass holes are more Super Cuts than Vidal Sassoon, but L'Oreal says there's an intersection between the early adopters of fashion and tech. According to a study done by its partner at Fashion Week, Nurun, "The futuristic nature of Google Glass appealed to the fashion-forward, tech-savvy audience..." When we start seeing years-old issues of Wired replacing copies of Southern Hair at Truvy's, we'll believe it.